Press Releases
2023
September 2023
September 19, 2023
Canada Beef announces Eric Bienvenue as Incoming President
Calgary, AB – Canada Beef and the Canadian Beef Check-off Agency are pleased to announce that Eric Bienvenue will join the team as Incoming President effective Tuesday, October 3, 2023. A strategic leader with nearly 30 years of experience in senior leadership roles in the Canadian pork and poultry industries, Bienvenue brings a wealth of knowledge and expertise to Canada Beef.
Canada Beef President Michael Young said Bienvenue’s extensive experience in the animal protein sector will serve him well in his new role. “He brings a solid business acumen, collaborative leadership skills and the drive needed to support the continued success and prosperity of the Canadian cattle and beef sector,” he said.
Read Canada Beef’s release here.
February 2023
February 3, 2023
Canada Beef launches Beef Up Your Skills initiative for Canadian consumers
Calgary, AB – Canada’s beef industry is dedicated to delivering an outstanding eating experience each time a consumer prepares our products. While the effort starts on the farm with Canada’s 60,000 beef producers, and continues throughout the supply chain, the finishing touches will always be achieved in the kitchen. With this in mind, Canada Beef is pleased to announce new online tools to make a great home chef even better.
The Beef Up Your Skills initiative provides consumers with helpful advice and meaningful support to address common questions and issues related to cooking beef. Canada Beef President Michael Young said the intent is to take a multi-faceted approach that takes its cue from consumer feedback and applies expert guidance and research to develop enhanced recommendations.
Read Canada Beef’s release here.
2022
April 2022
April 25, 2022
Canadian Agricultural Partnership program funding to support global marketing of Canadian Beef and Veal
Calgary, AB – Canada Beef will utilize $3.6 million in eligible funds from the AgriMarketing Program, under the Canadian Agricultural Partnership (CAP), to promote Canadian beef and veal exports globally and to enhance awareness of the value proposition created by farmers and other participants within the beef and cattle supply chain.
The two-year, non-refundable CAP contribution will fund the development and deployment of global resources and activities to support market development programs for Canadian beef in international markets.
Read Canada Beef’s release here.
And find the Agriculture and Agri-Food Canada announcement here.
Financement du programme de Partenariat canadien pour l’agriculture pour soutenir la commercialisation mondiale du bœuf et du veau canadiens
25 avril 2022
Calgary, AB – Bœuf Canada utilisera 3,6 millions $ de fonds admissibles du programme Agri-marketing, dans le cadre du Partenariat canadien pour l’agriculture (PCA), pour promouvoir les exportations de bœuf et de veau canadiens à l’échelle mondiale et pour mieux faire connaître la proposition de valeur créée par les agriculteurs et les autres participants de la chaîne d’approvisionnement en bœuf et en bovins.
La contribution de deux ans, non remboursable, du PCA financera le développement et le déploiement de ressources et d’activités mondiales pour soutenir les programmes de développement du marché du bœuf canadien sur les marchés internationaux.
Lire le communiqué de Boeuf Canada ici.
Et retrouver l’annonce d’Agriculture et Agroalimentaire Canada ici.
February 2022
February 3, 2022
Canada Beef congratulates Sage Watson for 4-H Canada recognition
Canada Beef extends sincere congratulations to Canadian Olympian Sage Watson for being named as the recipient of the 2021 4-H Canada Distinguished Alumni Award.
The Distinguished Alumni Award recognizes the outstanding leadership and contributions of 4-H alumni to “our communities, country, and world.” Watson, from Medicine Hat, Alberta, grew up on a beef farm, an experience she credits with helping shape a strong work ethic.
Click here to learn more about Sage Watson.
January 2022
January 11, 2022
Canada Beef launches Canadian Beef Information Gateway
Phased rollout begins with Canadian Beef branded edition for smaller retailers
Canada Beef is pleased to announce the launch of the Canadian Beef Information Gateway (Gateway), our most ambitious initiative to date. The Gateway is dedicated to supporting the future growth of the Canadian cattle industry and an outstanding beef eating experience for our customers in Canada and around the world.
To learn more about how the Gateway will serve the Canadian beef industry, please visit here.
2020
May 2020
May 21, 2020
Spring Costco Connection Magazine and Environmental Print Ad
Costco is one of Canada’s leading retailers of Canadian Beef. Canada Beef created a print ad for the May/June environmental issue of Costco Connection magazine. The ad highlighted the Provincial TESA (The Environmental Stewardship Award) 2018 winner, Sandra Voss, from Paris, Ontario. Since 1996, The Environmental Stewardship Award (TESA) has been awarded annually at the provincial and national level to recognize cattle producers’ leadership in conservation. Nominees and applicants are selected based on their stewardship practices, accomplishments and goals.
Click here for the full print ad
May 6, 2020
Canada Beef Launches 3 NEW beef how-to-cook kits for retailers
Download the PDF to learn more about the three retail programs
April 2020
April 30, 2020
ThinkBeef Advertising on Your TV
Download the PDF to learn more about new TV commercials airing on national channels.
April 9, 2020
Covid-19 – A message from Canada Beef’s President
April 3, 2020
Canada Beef Puts the Pride Back in Beef: Two Consumer Campaigns Released
Canada Beef has launched two complementary consumer campaigns that aim to counter some of the negative narratives about beef with a renewed emphasis on the positives of this nourishing and sustainable Canadian food classic.
For more information on these campaigns download each of the attached documents or visit our websites MyCanadianBeef and TheOne&OnlyBeef
2019
April 2019
April 12, 2019
2017
November 2017
November 15, 2017
October 2017
October 27, 2017
October 12, 2017
September 2017
September 7, 2017
May 2017
May 2, 2017
May 1, 2017
February 2017
February 22, 2017
January 2017
January 23, 2017
January 4, 2017