Press Releases - Canadian Beef

Press Releases

2020

May 2020

May 21, 2020

Spring Costco Connection Magazine and Environmental Print Ad

Costco is one of Canada’s leading retailers of Canadian Beef. Canada Beef created a print ad for the May/June environmental issue of Costco Connection magazine. The ad highlighted the Provincial TESA (The Environmental Stewardship Award) 2018 winner, Sandra Voss, from Paris, Ontario. Since 1996, The Environmental Stewardship Award (TESA) has been awarded annually at the provincial and national level to recognize cattle producers’ leadership in conservation. Nominees and applicants are selected based on their stewardship practices, accomplishments and goals.

Click here for the full print ad

May 6, 2020

Canada Beef Launches 3 NEW beef how-to-cook kits for retailers

Download the PDF to learn more about the three retail programs

April 2020

April 30, 2020

ThinkBeef Advertising on Your TV

Download the PDF to learn more about new TV commercials airing on national channels.

April 9, 2020

Covid-19 – A message from Canada Beef’s President

April 3, 2020

Canada Beef Puts the Pride Back in Beef: Two Consumer Campaigns Released

Canada Beef has launched two complementary consumer campaigns that aim to counter some of the negative narratives about beef with a renewed emphasis on the positives of this nourishing and sustainable Canadian food classic.

For more information on these campaigns download each of the attached documents or visit our websites MyCanadianBeef and TheOne&OnlyBeef

thumbnail of Canada Beef Consumer Marketing Infographic

2019

April 2019

April 12, 2019

2017

November 2017

November 15, 2017

October 2017

October 27, 2017

October 12, 2017

September 2017

September 7, 2017

May 2017

May 2, 2017

May 1, 2017

February 2017

February 22, 2017

January 2017

January 23, 2017

January 4, 2017

For archive press releases please contact: Ron Glaser, VP Corporate Affairs, rglaser@canadabeef.ca  403-275-5890