Press Releases - Canadian Beef | Canada Beef

Press Releases


September 2023

September 19, 2023

Canada Beef announces Eric Bienvenue as Incoming President

Calgary, AB – Canada Beef and the Canadian Beef Check-off Agency are pleased to announce that Eric Bienvenue will join the team as Incoming President effective Tuesday, October 3, 2023. A strategic leader with nearly 30 years of experience in senior leadership roles in the Canadian pork and poultry industries, Bienvenue brings a wealth of knowledge and expertise to Canada Beef.

Canada Beef President Michael Young said Bienvenue’s extensive experience in the animal protein sector will serve him well in his new role. “He brings a solid business acumen, collaborative leadership skills and the drive needed to support the continued success and prosperity of the Canadian cattle and beef sector,” he said.

Read Canada Beef’s release here.

February 2023

February 3, 2023

Canada Beef launches Beef Up Your Skills initiative for Canadian consumers

Calgary, AB – Canada’s beef industry is dedicated to delivering an outstanding eating experience each time a consumer prepares our products. While the effort starts on the farm with Canada’s 60,000 beef producers, and continues throughout the supply chain, the finishing touches will always be achieved in the kitchen. With this in mind, Canada Beef is pleased to announce new online tools to make a great home chef even better.

The Beef Up Your Skills initiative provides consumers with helpful advice and meaningful support to address common questions and issues related to cooking beef. Canada Beef President Michael Young said the intent is to take a multi-faceted approach that takes its cue from consumer feedback and applies expert guidance and research to develop enhanced recommendations.

Read Canada Beef’s release here.


April 2022

April 25, 2022

Canadian Agricultural Partnership program funding to support global marketing of Canadian Beef and Veal

Calgary, ABCanada Beef will utilize $3.6 million in eligible funds from the AgriMarketing Program, under the Canadian Agricultural Partnership (CAP), to promote Canadian beef and veal exports globally and to enhance awareness of the value proposition created by farmers and other participants within the beef and cattle supply chain.

The two-year, non-refundable CAP contribution will fund the development and deployment of global resources and activities to support market development programs for Canadian beef in international markets.

Read Canada Beef’s release here.

And find the Agriculture and Agri-Food Canada announcement here.

Financement du programme de Partenariat canadien pour l’agriculture pour soutenir la commercialisation mondiale du bœuf et du veau canadiens

25 avril 2022

Calgary, ABBœuf Canada utilisera 3,6 millions $ de fonds admissibles du programme Agri-marketing, dans le cadre du Partenariat canadien pour l’agriculture (PCA), pour promouvoir les exportations de bœuf et de veau canadiens à l’échelle mondiale et pour mieux faire connaître la proposition de valeur créée par les agriculteurs et les autres participants de la chaîne d’approvisionnement en bœuf et en bovins.

La contribution de deux ans, non remboursable, du PCA financera le développement et le déploiement de ressources et d’activités mondiales pour soutenir les programmes de développement du marché du bœuf canadien sur les marchés internationaux.

Lire le communiqué de Boeuf Canada ici.

Et retrouver l’annonce d’Agriculture et Agroalimentaire Canada ici.

February 2022

February 3, 2022

Canada Beef congratulates Sage Watson for 4-H Canada recognition

Canada Beef extends sincere congratulations to Canadian Olympian Sage Watson for being named as the recipient of the 2021 4-H Canada Distinguished Alumni Award.

The Distinguished Alumni Award recognizes the outstanding leadership and contributions of 4-H alumni to “our communities, country, and world.” Watson, from Medicine Hat, Alberta, grew up on a beef farm, an experience she credits with helping shape a strong work ethic.

Click here to learn more about Sage Watson.

January 2022

January 11, 2022

Canada Beef launches Canadian Beef Information Gateway

Phased rollout begins with Canadian Beef branded edition for smaller retailers

Canada Beef is pleased to announce the launch of the Canadian Beef Information Gateway (Gateway), our most ambitious initiative to date. The Gateway is dedicated to supporting the future growth of the Canadian cattle industry and an outstanding beef eating experience for our customers in Canada and around the world.

To learn more about how the Gateway will serve the Canadian beef industry, please visit here.


May 2020

May 21, 2020

Spring Costco Connection Magazine and Environmental Print Ad

Costco is one of Canada’s leading retailers of Canadian Beef. Canada Beef created a print ad for the May/June environmental issue of Costco Connection magazine. The ad highlighted the Provincial TESA (The Environmental Stewardship Award) 2018 winner, Sandra Voss, from Paris, Ontario. Since 1996, The Environmental Stewardship Award (TESA) has been awarded annually at the provincial and national level to recognize cattle producers’ leadership in conservation. Nominees and applicants are selected based on their stewardship practices, accomplishments and goals.

Click here for the full print ad

May 6, 2020

Canada Beef Launches 3 NEW beef how-to-cook kits for retailers

Download the PDF to learn more about the three retail programs

April 2020

April 30, 2020

ThinkBeef Advertising on Your TV

Download the PDF to learn more about new TV commercials airing on national channels.

April 9, 2020

Covid-19 – A message from Canada Beef’s President

April 3, 2020

Canada Beef Puts the Pride Back in Beef: Two Consumer Campaigns Released

Canada Beef has launched two complementary consumer campaigns that aim to counter some of the negative narratives about beef with a renewed emphasis on the positives of this nourishing and sustainable Canadian food classic.

For more information on these campaigns download each of the attached documents or visit our websites MyCanadianBeef and TheOne&OnlyBeef

thumbnail of Canada Beef Consumer Marketing Infographic


April 2019

April 12, 2019


November 2017

November 15, 2017

October 2017

October 27, 2017

October 12, 2017

September 2017

September 7, 2017

May 2017

May 2, 2017

May 1, 2017

February 2017

February 22, 2017

January 2017

January 23, 2017

January 4, 2017

For archive press releases please contact: Ron Glaser, VP Corporate Affairs,  403-275-5890