Why Canadian Beef?
We put the best of Canada into our beef
Canada’s cattle have hidden talents
Beef cattle belong in Canada’s landscape, doing their job to maintain healthy ecosystems.
The environmental benefi ts of cattle is a powerful untold story that needs to be herd
(pun intended). There’s a secret life to cattle that doesn’t tend to make the headlines…
Cattle keep grasslands going.
Don’t take grass for granted. Canada’s pasture and prairie store up to 1.5 billion tons of carbon, equal to the emissions from 3.62 million cars annually. Cultivation of grasslands can lead to a 30-35% loss of soil organic carbon.
Cattle are key to healthy soil.
Healthy soil is the secret to life. Cattle sustain soil with the nutrients from manure for healthy grass. Healthy grass = ground cover protection from blazing sun and pounding rains. Cattle are the ultimate manure spreaders. No bull.
Cattle help birds.
Birds live in the grasslands that cattle sustain. Cattle maintain 68% of the wildlife habitat capacity that comes from our agricultural land. Many bird species would lose their habitat to overgrowth without cattle grazing. Keep calm. Graze on.
Cattle are ‘upcyclers’.
Cattle do amazing things – they eat and digest grasses and crop by-products we can’t, turning them into one of nature’s most powerful proteins.
Cattle are a perfect fi t with Canada’s climate, pasture and prairie ecosystems. With 74% of Canada’s native grasslands already lost to cultivation, grazing cattle are key to preserving these important spaces.
Cattle and conservationists
on the same side of the fence.
Our Promise:
Each and every day, Canadian beef is produced and delivered with pride and tradition. As exceptional as the land on which it is raised, Canadian beef is excellence without compromise. We will do what is right.
When asked world-wide what makes Canadian beef great, people told us it is Canada itself
Our community of ranchers and farmers tend to the cattle and land with values that we all hold dear: honesty, hard work & resourcefulness. We base our practices on facts and what is proven.
Our quality beef is shaped by the land and enjoyed at family tables globally. It’s our landscape, cold climate, rich grasslands and fields, that all make for hardy herds.
World-class standards are in our nature. We strive to establish and respect regulations for the good of us all. Safe quality beef is part of our Canadian culture.
Raising beef is a craft spanning a history longer than Confederation. We take on the responsibility for the resources in our care. Stewardship is the mindset, sustainability the practice.
A gathering of friends and family with beef on the grill is a simple pleasure and the Canadian way to nourish us, body and soul.
Your community of over 60,000-strong beef farming and ranching families across the country express their heart-felt thanks for your love and loyalty for Canadian beef.
