Why Canadian Beef
We put the best of Canada into our beef
Our Promise:
Each and every day, Canadian beef is produced and delivered with pride and tradition. As exceptional as the land on which it is raised, Canadian beef is excellence without compromise. We will do what is right.
When asked world-wide what makes Canadian beef great, people told us it is Canada itself
Our community of ranchers and farmers tend to the cattle and land with values that we all hold dear: honesty, hard work & resourcefulness. We base our practices on facts and what is proven.
Our quality beef is shaped by the land and enjoyed at family tables globally. It’s our landscape, cold climate, rich grasslands and fields, that all make for hardy herds.
World-class standards are in our nature. We strive to establish and respect regulations for the good of us all. Safe quality beef is part of our Canadian culture.
Raising beef is a craft spanning a history longer than Confederation. We take on the responsibility for the resources in our care. Stewardship is the mindset, sustainability the practice.
A gathering of friends and family with beef on the grill is a simple pleasure and the Canadian way to nourish us, body and soul.
Your community of over 60,000-strong beef farming and ranching families across the country express their heart-felt thanks for your love and loyalty for Canadian beef.
“By choosing Canadian beef, you are supporting your rural neighbours and Canada‘s economy. There are beef farmers and ranchers in every province in Canada, striving to bring good food to your table and working to be good stewards of the land and animals in their care.”
Behind the Brand Mark
We serve Canada.
In fact, we are Canada. Through the deeply satisfying experience of Canadian beef, tens of thousands of producers and millions of consumers connect with one another and with the spirit of our country, our nation and our people.
We draw upon hundreds of years of human history, millions of years of Mother Nature, an enduring relationship between ourselves as humans and the animals we look after and the beef we consume. In this profound and necessary pact we represent something vital
to our very existence. Canadian beef is not only a product, but it is emblematic of a truly Canadian way of life and a way of living.
It is our good fortune to represent Canadian beef. Our beef is great because of Canada.
The world appreciates what we stand for. They admire Canada. They respect Canadians. They recognize goodness. The world is already on our side. All we have to do is remind them.
