Stakeholders – Farmers and Ranchers
Learn more about how we are supporting and promoting Canadian beef in both Canada and international markets
Mission
A dynamic, profitable and competitive Canadian beef and veal industry.
Vision
Canadian high-quality beef and veal products recognized as the most outstanding by Canadian and world customers.
Mandate
Invest in a strong future for Canada’s beef and veal industry.
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Canada Beef Consumer Campaigns
Learn more about each ad campaign and the great work and support of our Canadian beef influencers.
Annual Report
Canada Beef is pleased to present our 2021/22 Annual Report. Click here to download the PDF Version, or view the digital version above.