Stakeholders – Farmers and Ranchers
Learn more about how we are supporting and promoting Canadian beef in both Canada and international markets
Canada Beef Consumer Campaigns
Learn more about each ad campaign and the great work and support of our Canadian beef influencers.
Mission
A dynamic, profitable and competitive Canadian beef and veal industry.
Vision
Canadian high-quality beef and veal products recognized as the most outstanding by Canadian and world customers.
Mandate
Invest in a strong future for Canada’s beef and veal industry.
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CANADIAN BEEF IS YOUR LOCAL BEEF
By choosing Canadian beef you’re opting for quality beef you can trust.
