Privacy Policy - Canadian Beef | Canada Beef

Privacy Policy

Canada Beef is committed to protecting your privacy. This Privacy Policy outlines how we handle your personal information to protect your privacy.

By using this web site, you consent to our collection and use of your information as described below. If you do not agree with these Terms and Conditions, please discontinue use of this web site.

Personal Information

Personal information is defined as information about an identifiable individual, but does not include the name, title, business address or telephone number of an employee of an organization. In other words, it does not include the information that one expects to find on a business card.

Our Promise

Our commitment to customer confidentiality is most simply expressed by our promise to you that, unless required by law:

we will never give, share, sell, trade, loan, rent or disclose any personally identifiable information about you without your express permission; we will protect every credit card transaction made on our web site; and we will promptly remove your contact information from our promotional mail and email lists upon request.

Use of Personal Information at Canada Beef

Canada Beef will use your personal information to process your orders, newsletter subscriptions and contest entries and to maintain our database of customers and contacts; may use your personal information to send promotional email and other communications about our services and topics related to Canadian beef; and may use your personal information to send email and other communications on behalf of third parties who offer products and services that we believe may be of interest to you.

Withdrawal of Consent

You may withdraw your consent to our collection and use of your personal information at any time, subject to legal and/or contractual restrictions and upon reasonable notice. Your withdrawal of consent to our collection, use and disclosure of your personal information may impact our ability to process orders, newsletter subscriptions and contest entries.

You can ask us not to send you promotional emails and other communications by following the opt-out instructions in each email or you may let us know by contacting our Privacy Officer at the address provided below.


While we welcome email inquiries, email sent over the Internet is not secure and may be lost, intercepted, or altered. If you send personally identifiable information to us via email, we will not be liable if it is lost or intercepted, altered or misused by someone else. E-mail is confidential and intended solely for the use of the individual to whom it is addressed. Any views or opinions presented are solely those of the author and do not necessarily represent those of the Canadian Beef Cattle Research, Market Development and Promotion Agency o/a Canada Beef. If you are not the intended recipient, be advised that you have received the email in error and that any use, dissemination, forwarding, printing or copying of the email is strictly prohibited. If you have received the email in error please return the message to the sender by replying to it and then delete the message from your computer. Canada Beef will not accept liability for any damage caused by viruses that may be transmitted through email.

Website Privacy

Like most other commercial websites, we may monitor traffic patterns, site usage and related site information to optimize your visit to our website.

We know your time is valuable and you don’t want to waste it. To help save you time, we use a special feature called a “cookie” to help us provide customizable services to our customers. Cookies are like mini-files that live on your hard drive and save your preferences so you do not have to re-enter the same information over and over again. Cookies do not damage your system or impair its functioning in any way.

You can choose whether to accept cookies by changing the settings of your browser. If you choose not to accept cookies, your experience on this web site may be diminished and some features may not work as intended.


Canada Beef uses various safeguards to ensure that your personal information is protected against loss, theft, misuse, unauthorized access, disclosure, copying or alteration. These include: security of our physical premises; security software and firewalls to prevent unauthorized computer access or “hacking”; and internal passwords that restrict access to our electronic files.

Canada Beef uses only reputable third-party companies to maintain its electronic records and to store and destroy its paper files. It further ensures that those companies are bound by contract to comply with the law and industry standards for the protection of personal information.

Access to your Personal Information

You have a right to challenge the accuracy and completeness of your personal information and to have it amended, as appropriate. You also have a right to request access to your personal information and receive an accounting of how that information has been used and disclosed, subject to certain exceptions prescribed by law. For example, if the requested information would reveal personal information about another individual, your request for access may be limited or denied.

To request access or to amend your personal information, please contact our Privacy Officer at the address below. Canada Beef will respond within thirty (30) days of receipt of your written request.

Challenging Compliance

Canada Beef will respond to inquiries about its policies and practices relating to its handling of your personal information. Inquiries should be directed to our Privacy Officer using the contact information below. Canada Beef will investigate all complaints and will respond within 30 days of receipt of a written inquiry. If the complaint is found to be justified, Canada Beef will take appropriate measures to resolve it, including, if necessary, amending this Policy and its procedures.

Privacy Contacts

If you have any questions or complaints about this Policy or the handling of your personal information, if you wish to withdraw your consent to our use of your personal information, or to request access to or update any information we have on file, please contact:
Attn: Privacy Officer
Privacy Officer
Canada Beef
2550 Argentia Road, Suite 210
Mississauga, ON, Canada  L5N 5R1

Legal Notices

By accessing and using this website you agree that you have read, understood, and consent to the terms and conditions for the use of this website, as set out in the Terms of Use and Privacy Policy

Privacy Notice

Your personal information will be used to process your order/newsletter subscription/contest entry. We may also use this information to send emails and other communications on behalf of Canada Beef and third parties on topics related to Canadian beef. You can ask us not to send you such communications by: (a) following the opt-out instructions in each email; or (b) by contacting our Privacy Officer.

Web site Terms of Use

All use of this web site is subject to the following Terms and Conditions. If you do not agree with these Terms and Conditions, please do not access or use this web site. These terms may be changed by Canada Beef at any time without notice. Your use of the web site constitutes your agreement to be bound by these terms.

Canada Beef

Canada Beef (a division of the Canadian Beef Cattle Research, Market Development and Promotion Agency) is the cattle producer-funded and run organization responsible for domestic and international beef and veal market development.  Canada Beef works to enable and sustain consumer and customer loyalty to Canadian beef and build strong relationships with trade customers and partners around the world.  These efforts increase demand for Canadian beef and the value producers receive for their cattle.

Territorial Restrictions

This web site can be accessed from Canada and other countries around the world. Canada Beef reserves the right, in its sole discretion, to exclude or otherwise limit the provision of any product or service to a person or entity residing in any jurisdiction or geographic area.


The written materials provided on this site are for information purposes only. Although Canada Beef has made reasonable efforts to ensure that the materials contained on this site are accurate, it does not warrant or guarantee: (a) the accuracy, currency or completeness of the materials; (b) that the site will be available without interruption, error or omission; (c) that defects will be corrected; or (d) that the web site and the server(s) that make it available are free from viruses or harmful components. The web site and the materials provided on the web site are provided “as is” and “as available” without representations, warranties or conditions of any kind, either expressed or implied.

Canada Beef does not represent or warrant that any product or service advertised on this web site will be available for purchase or licensing.

The contents of the web site do not necessarily represent the opinions of the Canadian Cattlemen’s Association, Canada Beef or any of their employees, partners or associates.

The Canadian Cattlemen’s Association, Canada Beef and their employees, partners or associates will have no liability for any damage arising from the misuse of any information provided on this web site.

Copyright and Trade Marks

The copyright in this web site and all materials contained in it is owned, or licensed by the Canadian Cattlemen’s Association. This web site, as a whole, or in part, may not be reproduced without the express prior written consent of Canada Beef. To obtain such consent, please contact our marketing department at

The following words and graphic images are trade-marks of the Canadian Cattlemen’s Association:


Canadian Beef

All other brand names, product names and trade-marks are the property of their respective owners.

Linking to this Web Site

Canada Beef acknowledges and appreciates links to this web site. Links should go directly to the homepage. Linking directly to other pages within the site or framing content on the site is prohibited without prior written consent.

Links to Third Party Sites

This web site has been designed to be a resource for information on matters related to Canadian beef. As a result, there are links throughout the web site to third party sites. These links are provided for convenience only, and do not mean that Canada Beef endorses or recommends the information contained in linked web sites, or guarantees its accuracy, timeliness or fitness for a particular purpose. Canada Beef takes no responsibility for the content or practices of third party sites.


We follow the YouTube Terms of Service (ToS) and use YouTube API Services to display our Channels videos on this site.

Terms Of Service, Google Privacy Policy , Google Security Setting page link.


We welcome your feedback, if you have questions or comments about Canada Beef or this web site, please contact our marketing department at

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