Beyond the Plate
This is the story of partnership & pairing – for good food and a better planet.
Beef farmer & brewer. Beef & beer.
It is estimated that 58% of all food produced in Canada—roughly 35.5 million tonnes—is lost or wasted each year. That waste contributes to an estimated 56.6 million tonnes of carbon dioxide-equivalent emissions released into the air.
Did you know that the beef cattle in Canada actually play an important role in helping to limit the amount of food waste that ends up as land fill? Cattle are both a remarkable food waste-solution and a valuable food supply benefit.
Here’s how it works – beef cattle are ‘upcyclers’ – meaning that they can use foods and food by-products that humans either reject (think ‘imperfect’ carrots) or those that we can’t eat (like the mash left from making beer). These are waste to us, but powerful feed-stuff for cattle. And beef cattle ulimately support our food supply, providing us with one of natures’ most powerful nourishing protein foods – meat.
So next time you think of a beef and beer pairing, remember that it’s more than just what’s in the glass and on your plate. It’s a partnership of mutual benefit to farmers, brewers and really – for us all.