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Canada Beef’s innovative point of purchase (POP) toolkits are rolling out to small or independent retailers implementing the first phase of the Canadian Beef Information Gateway (Gateway) in their meat cases. Read More

Canada Beef partnered with Carnes Premium XO to target the B2B trade market in the city of Saltillo (Coahuila State) to offer an educational presentation and beef cutting/sampling workshop. Read More

In the middle of downtown Seoul is a unique restaurant and retail shop called LONG WEEKND which opened in January 2022. Read More

Canada Beef is pleased to announce the launch of a French language edition of Canada Beef Performs commencing with the May 2022 edition. Canada Beef’s free monthly e-newsletter already offers a hearty helping of news, updates and trade data, and now subscribers can read it in one or both of Canada’s official languages. Read More

The CBII Taiwan office partnered with Canadian beef import partner TD Food to hold a series of retail promotions from July 2021 to March 2022. Read More

Canada Beef International Institute (CBII) China partnered with Moorigins Steak to launch a Canadian beef promotion and media campaign to support the opening of a new location in Lanzhou in the northwest part of China. Read More

Costco is well known for its Canadian beef selection, and for offering large primal pieces to its customers as a cost-saving option. Canada Beef has worked with Costco for over a decade to provide a helpful guide to show their customers how to cut these large primals into portion sizes to fit their family needs. Read More

One of the tactics of Canada Beef’s export market development strategy is to invest in trade advertising to promote and highlight Canadian beef qualities and attributes to beef buyers in primary and emerging export markets. Read More

Ronald McDonald House Charities® Alberta (RMH) provides a home-away-from-home for out-of-town families with children receiving care in a local hospital. Read More

Michael Young, president of Canada Beef and accomplished butcher with more than 40 years in the Canadian red meat industry, is among the international judges selected to preside over the 2022 World Butchers’ Challenge (WBC), also known as ‘The Greatest Butchery Event on Earth.’ Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

Canada Beef extends its sincere appreciation to Judy Charlebois, Senior Manager, Operations, who retired on March 31, 2022, after nearly 29 years of service to the Canadian beef industry. Read More

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