Canada Beef Consumer Campaigns
Learn more about each ad campaign and the great work and support of our Canadian beef influencers.
Mission
A dynamic, profitable and competitive Canadian beef and veal industry.
Vision
Canadian high-quality beef and veal products recognized as the most outstanding by Canadian and world customers.
Mandate
Invest in a strong future for Canada’s beef and veal industry.
CANADIAN BEEF IS YOUR LOCAL BEEF
By choosing Canadian beef you’re opting for quality beef you can trust.