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Real. The One & Only Beef.

Fact Sheets

Get the most up-to-date information on how the Canadian beef industry is talking about thorny issues or important topics that consumers want to know about.

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Canada Beef Marketing Library

We invite you to explore the Canada Beef Marketing Library – designed to inspire and assist you in your efforts to tell a powerful Canadian beef story. You will find creative examples, innovative visuals, images and artwork here for your work.

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Trade Headlines

A global view on Beef in the news.

Trade headlines

Our Friends | Industry Links

A League of our own.

At the core of Canada Beef’s strategy is the need to unite the beef industry, leveraging the diversity of each province. By uniting under a single brand, our industry is greater than the sum of its parts.

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Brand Story

We put the best of Canada into our beef.
Discover our Brand Story.

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Bragging Rights


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How we are funded.

The national check-off

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Global Market Intelligence Report

A news report on Beef and the Canadian Beef Market, produced by Canada Beef.

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Canadian Beef Centre of Excellence Brochure

The Canadian Beef Center of Excellence promises to bring a level of sophistication in training, education and connectivity with clients and markets unlike anything else in the industry. Consider it your unique place of creativity and connectivity working to drive meaningful results.

In other News | Canada Beef

Some headlines and news from around our site, take a look, spend some time. Join Us.

Canada Food Day

Canada is one big family. Our farmers and fishers feed us well.…

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Paraphernalia, recipes books, registrations & more.

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Online Store

Cuts By Colour

No matter how you slice it, beef is a staple on menus across Canada.

Below you’ll find a list of the most popular cuts found in foodservice today.

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Canada Beef Cuts by Color

Our YouTube Channel

Canadian Beef videos produced by Canada Beef.

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Canada Beef YouTube
Round Up App

Available for FREE download on iPhone, Android and iPad

app-iconCreated by the experts at Canada Beef, this comprehensive tool will help you know how to buy the right cut and cook it with confidence.
The ROUNDUP™ app has it all!

Developed with pride by Canada’s beef farmers and ranchers.