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Canada Beef was an active participant at the 2022 Canadian Nutrition Society Annual General Conference and engaged with more than 300 dietitians, academics and health professionals in attendance at the event held in Gatineau, QC May 6-7. Read More

HKTV Mall is the largest and most popular online shopping mall/ecommerce platform in Hong Kong for food and beverages. There are over 1.55 million active users per month on HKTV mall. Read More

Canada Beef participated as an exhibitor at the 2022 edition of FOOD TAIPEI, an international trade show held in Taiwan on June 22-25. Read More

South Korea has become the third largest export destination for Canadian beef, driven by strong demand and continued tariff reductions under the Canada-Korea Free Trade Agreement. Canada Beef International Institute (CBII) Japan along with major partner companies joined forces to participate in two food shows in June and July of this year. Read More

In collaboration with the Canadian Trade Commissioner Service in Qatar, Canada Beef provided support for a Canadian beef promotion as part of a wider Canadian food products promotion in the market. Read More

Canada Beef participated at the Exphotel 2022 trade show, held in the city of Cancun on June 14 – 16, 2022. Read More

The Channel Marketing team recently launched three new demand-building resources for retail meat departments—value-cuts from the hip and the chuck as well as thin meats. Read More

Canada Beef teamed up with the Canadian Cattle Association’s Public and Stakeholder Engagement team and the Canadian Roundtable for Sustainable Beef to once again partner with Star Metroland (a group of digital and print publications across Canada) to highlight some of Canada’s best college and university chefs along with Canadian beef farmers and ranchers. Read More

Canada Beef was pleased to participate in the 2022 Alberta Beef Industry Conference (ABIC) in Red Deer in June. The return to an in-person gathering at one of Canada’s largest beef conventions and tradeshows provided an excellent opportunity to engage producer and industry stakeholders firsthand about Canada Beef. Read More

The Consumer Marketing team has worked to integrate the new Canadian Beef Information Gateway (Gateway) program information into consumer tactics where there was a logical fit. To do this, a series of advertisements were placed in key consumer publications and online media to coincide with grilling season along with an exciting cross-promotion with Furlani Foods. Read More

The Canadian Beef Centre of Excellence (CBCE) participated in the Culinary Federation (CF) National Conference held in Saskatoon, Saskatchewan June 12 – 16, 2022. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

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