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 Canada Beef was an active participant at the 2022 Canadian Nutrition Society Annual General Conference and engaged with more than 300 dietitians, academics and health professionals in attendance at the event held in Gatineau, QC May 6-7. The conference represented a unique opportunity to connect with nutrition professionals from many disciplines that included leading nutrition experts, food and nutrition researchers, healthcare professionals, opinion leaders, industry representatives, government officials, and students in the nutrition/foods area of study. With these audiences, the topic of human nutrition often intersects with other areas of concern and debate such as food security and environmentally sustainable diets. From Canada Beef’s perspective, it was essential that agriculture and beef production have a voice at this conference - as this audience wants and needs sound Canadian information on the role of beef in a healthy diet, as well as the sustainability of raising beef cattle. The conference also provided Canada Beef with the opportunity to monitor and gain information about the proposed Front of Pack (FOP) labelling for ground beef at the time, as updates and presentations from the Health Canada leads and protein researchers were on the agenda. Canada Beef staff held discussions with several dietitians and key health professionals/protein researchers about the importance of ground beef as an affordable quality protein source and the possible negative impacts that FOP could have on the diets of Canadians.  Canada Beef also hosted two booths at the conference. The ThinkBeef.ca booth was a forum for dietitians and home economists from Canada Beef to engage with health professionals and share new resources on key topics such as the importance of iron; nutrient shortfalls in Canadian diets; maternal/infant health material; and many new, recently developed health and nutrition resources. Canada Beef also sponsored a booth featuring Dr. Kim Stanford of the University of Lethbridge, a leading expert on agriculture and sustainability. Dr. Stanford promoted the Cows on the Planet podcast, addressing questions about the impact of food production on the health of the planet/climate change that has become a mandate of concern with health professionals. The conference provided a good opportunity for many meaningful discussions with attendees, distribution of nutrition resources, and an avenue to build connections for beef and agriculture. Participation in the human health and nutrition elements of the conference were funded through the import levy, while Dr. Stanford’s participation was funded through Public and Stakeholder Engagement check-off funding. Back to main page |
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