|
|
| Cliquer ici pour lire l'infolettre en français | View in browser |
 Value-cuts demand-planners launched The Channel Marketing team recently launched three new demand-building resources for retail meat departments—value-cuts from the hip and the chuck as well as thin meats.       The Hip merchandising guide takes the outside round, inside round and sirloin tip and showcases 35 different cut options. The Thin Meats guide highlights 18 specialty cuts for the grill and for marinating. The Chuck guide takes the chuck roll and the long cut clod and offers 24 different merchandising options for the meat case. The value-cut demand building resources are the latest solution developed by Canada Beef to increase category growth and profitability. Created to promote lower cost beef merchandising options and increase carcass utilization and value optimization, the resources are intended to inspire and promote the expansion of beef assortments at a time when consumers are seeing record-high beef prices and looking for value-cuts to enjoy Canadian beef on tighter food budgets. “These value-cut demand planners are designed to help retailers offer solutions to customers dealing with increasing grocery costs,” said Nick Chirichella, director, Channel Marketing, Canada Beef. “And while these cuts offer value and cost savings to the customer, they also create an opportunity to build incremental gross profit for retailers.” The planners focus on underutilized and value cuts, some of which are great barbecue alternatives offered at a lower price compared to traditional middle cuts. Grading is also a consideration as there is little or no increased cost for these value-cuts in AAA/higher grades, unlike middle meats where there can be a significant gap. The guides show a range of cuts available from an underutilized value cut like a chuck roll, clods and hip cuts. Cut properly, these retail cuts of beef deliver a great eating experience at a cost lower than traditional middle cuts. “Merchandising these value-cuts can show your customers they can still put beef on the barbecue and enjoy it regularly,” noted Chirichella. These are just a few of the resources created by the Channel Marketing team to support Canadian retailers. “With more Canadians cooking and eating at home these days, we need to work with retail chains to assist their consumers in finding meal solutions that include Canadian beef,” said Chirichella. You can find information about these and other retail support programs at cdnbeefperforms.ca/retail. Back to main page  NICK CHIRICHELLA Director, Channel Marketing |
|
CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Comments? Email our editor at editor@newsletter.ca © 2022 Canada Beef. All rights reserved. |
|
 |