Cliquer ici pour lire l'infolettre en français	View in browser

 Canadian beef online promotion @HKTV Mall via live show HKTV Mall is the largest and most popular online shopping mall/ecommerce platform in Hong Kong for food and beverages. There are over 1.55 million active users per month on HKTV mall. During the pandemic, live show promotion became popular in Hong Kong and is one of the most influential formats on the platform. It enhances brand awareness and drives significant traffic in a short period of time. To drive Canadian beef sales and enhance awareness of the Canadian Beef Advantage, Canada Beef International Institute (CBII) China partnered with Million Far East (a major Canadian beef importer in Hong Kong) to host a Canadian beef promotion live show on HKTV mall. This was the first time Canadian beef was promoted via a live show format in Hong Kong. The live show ran from 9 -10 p.m. on March 30, 2022. The promotion included Canadian beef at up to 40% off and $1 striploin steaks (limited quantities). CBII China supported the program with a celebrity chef demonstration and a host to introduce Canadian beef attributes. There was also pre-show digital advertising and marketing on HKTV mall to create awareness of the live show. There were more than 3,100 viewers for the online show. Social media posts achieved more than 1,000 views. Digital ads reached an audience of over 500,000. Total Canadian beef sales volume was over 2 tonnes for the promotional period, which ran for a week following the live show. Average sales for the first 24 hours post-show were up 729% as compared with regular, non-show days. COVID-19 Update With the epidemic effectively curbed in key regions, many areas of China are showing a steady recovery. With travel restrictions loosening, retail and foodservice sales should resume as travel increases. It’s anticipated that consumption growth will return to positive territory by September. As the epidemic in Hong Kong shows signs of rebounding, the current social distancing measures remain in place. Travel restrictions between Hong Kong and the mainland continue, weakening trade and tourist spending and impacting the local economy. The government plans to issue a second wave of consumption coupons in August to continue boosting local spending; the policy was adjusted to include more people for this round. Back to main page China and SE Asia team Angie Xu, Deana Keo, Iris Sung, Rachel Zhange

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Comments? Email our editor at editor@newsletter.ca © 2022 Canada Beef. All rights reserved.