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Readers who follow Canada Beef on social media may have noticed changes to the X and Facebook accounts made recently to better serve Canada’s beef cattle farmers and ranchers. On April 1, Canada Beef amalgamated both of its X accounts to @CanadaBeefInc, tooled specifically for a beef producer and industry stakeholder audience. Additionally, oversight of @CanadaBeefInc and the producer Facebook channel @CanadaBeefInc was transitioned to Canada Beef’s Stakeholder Communications department. Read More
On February 26, the Canada Beef International Institute (CBII) Japan partnered with the Federal Meat Academy (FMA) and Starzen, a major Canadian beef distributor, to provide a Canadian beef education and cutting seminar in Hokkaido, Japan. Read More	The Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong/Macao office, in association with a Canadian beef import partner, organized a series of year-end consumer events in Ho Chi Minh City and Hanoi, Vietnam, in December and January 2025. Read More
Canada Beef participated in the 2025 Expo Carnes y Lácteos exhibition (Meat and Dairy Trade Fair), organized by the Mexican Meat Council in Monterrey, Mexico, from March 4-6, 2025. The event attracted over 10,000 visitors and featured 400 exhibitors from 20 countries. Read More

In collaboration with the Canadian Embassy and Trade Commissioner Service in Saudi Arabia, Canada Beef supported a Taste of Canada event at the Canadian Ambassador’s residence in Riyadh on February 24, 2025. Read More

The uncertainty unleashed by the U.S. administration reciprocal tariffs on April 2 continues to create unpredictability and roil markets worldwide. Read More

The newest phase of the Canadian Beef Information Gateway launched in March. The Restaurant Gateway (Gateway) is an online hub dedicated to celebrating Canada’s high-quality beef and the farmers and ranchers who produce it. This comprehensive resource includes a list of restaurant chains promoting Canadian beef on their menus, and insights into the restaurant industry’s impact on local communities. Read More
Canada Beef’s Health and Nutrition team recently launched a new consumer nutrition brochure titled Best of Beef. Read More	Canada Beef Director Health & Nutrition Karine Rekunyk recently attended a scientific workshop in Rosemont, Illinois. Read More
The Consumer Marketing team ran a Canadian beef contest from January 6 to February 16, 2025, to promote and encourage engagement with cdnbeef.ca, the Canadian Beef Information Gateway (Gateway). Read More
Canada Beef partnered with Spark Nutrition Communications to share key messages about beef's nutritional value with dietitian interns via live online educational training programs. Read More	Congratulations to Canadian Beef Centre of Excellence Executive Director https://www.linkedin.com/company/saitca/ for receiving the Chef of the Year award from the Calgary Academy of Chefs and Cooks (CACC) at a special event on March 24. Read More
The Canadian Beef Centre of Excellence (CBCE) team participated in an Open House at the Southern Alberta Institute of Technology (SAIT) with the Culinary Arts and Butchery program on March 8, 2025. The event, which featured a fun competition, allowed prospective students interested in the hospitality and meat-cutting trades to see the program in action. Read More
Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More	Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved.