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 Canada Beef supports Taste of Canada in Saudi Arabia In collaboration with the Canadian Embassy and Trade Commissioner Service in Saudi Arabia, Canada Beef supported a Taste of Canada event at the Canadian Ambassador’s residence in Riyadh on February 24, 2025. This exclusive gathering brought together representatives from prominent Saudi food and hospitality companies to experience some of the finest Canadian food products available in the market, including Canadian beef from Ontario. Over 50 key decision-makers from prominent Saudi food and beverage companies and chefs and sous-chefs from five-star hotels and restaurants attended the event, which helped foster business relationships between Canadian exporters and Saudi importers. The guests were treated to a cooking demonstration featuring Canadian beef that highlighted Canadian cuisine's unique flavours and ingredients. In his welcome remarks, the Canadian Ambassador highlighted the new and existing opportunities for future collaboration and growth in the Saudi Arabia food sector and the expansion of the tourism and hospitality sector under the Saudi “Vision 2030” plan. Saudi Arabia is the largest market for Canadian beef in the Middle East region and, in 2024, imported 1,201 MT with a value of CAD 12 million. The Canadian government recently negotiated expanded market access to Saudi Arabia to include beef, beef products and offal derived from cattle of all ages produced after October 16, 2024, increasing the opportunities for Canadian beef products in the market. Back to main page ALBERT ERINGFELD Vice President, Export Market Development

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