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Canadian beef year-end events in Vietnam
The Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong/Macao office, in association with a Canadian beef import partner, organized a series of year-end consumer events in Ho Chi Minh City and Hanoi, Vietnam, in December and January 2025.

The events took place at AEON and GO! Mart (formerly Big C) supermarkets and convenience stores. They featured a range of activities, including Canadian beef cooking demonstrations, exciting prize-winning games, and the opportunity to buy Canadian beef at promotional prices. Consumers could also experience the delicious taste of Canadian beef prepared by professional chefs who provided guidance on selecting the perfect beef cuts for everyday cooking.

AEON and GO! Mart are among the largest retail chains in Vietnam. With the CBII Taiwan/ Southeast /Hong Kong/Macao office, they have partnered for many years to promote Canadian beef to consumers in Vietnam, with impressive results.
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PHAM NHU (KATIE)
Marketing Manager, Vietnam

DEANA KAO
Director, Market Development, Taiwan/Southeast Asia/Hong Kong

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