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 Canada Beef has partnered with the national four-man bobsled team piloted by Taylor Austin, as they pursue excellence this winter season, Fueled by Canadian Beef. The Fueled by Canadian Beef campaign will highlight how nutrition and the benefits of beef support the team. The campaign will be delivered through web and social content, as well as a TV ad that will air in February across Canada. The campaign runs to the end of March 2026. Read More |
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  In September, the Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong office collaborated with a key Vietnamese import client on an industry-focused mission to Canada. Read More |
  The Canada Beef International Institute (CBII) Mexico and Latin America successfully executed a series of impactful activities in Los Cabos, reinforcing its commitment to key tourist destinations with a strong demand for premium-quality proteins. Read More |
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  Canada Beef International Institute (CBII) Japan and Inageya Supermarket (Inageya) teamed up to create a summer/fall promotion to inspire new customer trial and encourage repeat purchases from loyal customers. Read More |
  In October, Canada Beef supported three promotional initiatives over four days in the Gulf region. Read More |
  The Royal Agricultural Winter Fair 2025 proved to be a busy time for Canada Beef. The fair was packed with students, many of whom visited the Canada Beef booth, and Canada Beef’s culinary activations on the fair’s cooking stage sold out. Read More |
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 For the fourth consecutive year, Canada Beef supported World Iron Awareness Week (WIAW), a global initiative created in New Zealand. Read More |
 The Make it Beef Advisory Panel is a national community of engaged individuals who provide valuable insights to help Canada Beef better understand consumer opinions, attitudes, behaviours, and mealtime challenges. Read More |
 From September to November, the Canadian Beef Centre of Excellence (CBCE) delivered a combination of virtual and in-person training sessions to culinary and butchery students across Canada. Read More |
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  Canada Beef’s 2024-2025 annual report provides a detailed accounting of the past fiscal year. A new, impactful overview video of the report highlights key accomplishments in under eight minutes. Find it here. |
  Canada Beef was pleased to showcase its market development programs at the Canadian Cattle Association Fall Reception in Ottawa recently. Read More |
 The Canadian Roundtable for Sustainable Beef was awarded a Certificate of Merit of the Best of Canadian Agri-Foods Marketing Alliance (CAMA) Awards for the campaign Confessions of a Canadian Beef Farmer. Read More |
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  Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
  Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved. |
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