|
|
| Cliquer ici pour lire l'infolettre en français | View in browser |
 Vietnam and Taiwan buyer missions to Canada In September, the Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong office collaborated with a key Vietnamese import client on an industry-focused mission to Canada. The event also brought together four business partners from the foodservice and distribution sectors to explore the Canadian beef supply chain in depth. During the same period, a major Taiwanese importer, a well-established company, visited Canada. They recently expanded their business beyond their core operations to include seafood and meat imports, including beef. Their participation highlighted the increasing interest in Canadian beef among prominent buyers in the region. Throughout the mission, delegates gained a comprehensive understanding of the Canadian beef industry through visits to purebred cattle operations, feedlots, and three of Alberta’s largest beef processors. A key highlight was the visit to the Canadian Beef Centre of Excellence, where they participated in a butchery demonstration and tasting session. This initiative strengthened the confidence of the Vietnamese partners in the Canadian beef supply chain and deepened commercial relationships with clients from both Vietnam and Taiwan, supporting the continued growth of Canadian beef in these markets.  Canadian beef fair at Hong Kong supermarket YATA is a local Japanese-style supermarket with 12 locations in Hong Kong, dedicated to providing customers with high-quality fresh food. As a long-time partner of Canada Beef, YATA has collaborated with Canada Beef International Institute (CBII) Hong Kong on several successful programs. From September 9 to 15, 2025, a Canadian Beef Fair was held at five YATA stores, showcasing six cuts of Canadian beef including rib eye, strip loin, boneless and bone-in short rib, top blade and hanging tender. The promotion was supported by the YATA App, their official website, Facebook, in-store point-of-sale materials and in-store sampling, which successfully attracted strong consumer interest.  During the seven-day fair, sales increased by 42% compared to the previous non-promotion period, demonstrating the event's effectiveness in drawing shoppers. Additionally, sales grew by 28% when compared to the Canadian Beef Fair held in August of the previous year, indicating a rising demand for Canadian beef in Hong Kong supermarkets. The success of this event highlights the growing interest in Canadian beef among consumers in Hong Kong and points to opportunities to further enhance brand awareness, expand sales, and strengthen relationships with supply chain partners and end-users. Canadian beef roast-to-go kits launched at popular restaurant Canada Beef, in collaboration with Ikomai, a Japanese-style restaurant in the Philippines, launched Canadian Beef Roast-to-Go Kits at a special dinner event in November. The dinner event was attended by 34 guests, including chefs and media representatives. The Canadian rib eye was prepared by the winners of the Worldchefs Global Chefs Challenge in the Philippines, showcasing the premium tenderness, marbling, and rich flavour of Canadian grain-fed beef. The kits are available in November and December. Their launch represents an exciting initiative to bring restaurant-quality Canadian beef to Filipino households during the festive season.  Back to main page  DEANA KAO Director, Market Development, Taiwan/Southeast Asia/Hong Kong  PHAM NHU (KATIE) Marketing Manager, Vietnam  SAMANTHA MUTUC Marketing Manager, Philippines and Indonesia |
|
CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved. |
|
 |