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Canada Beef was pleased to showcase its market development programs at the Canadian Cattle Association Fall Reception in Ottawa recently. Canada Beef hosted a booth highlighting its domestic and export market development programs as examples of how the beef industry is working to diversify its international customer base.

Beef exports are an important contributor to the success of Canada’s beef cattle industry. Exports markets contribute over $1,421 in revenue (on average) for each animal harvested in Canadian processing plants. The event was held at the National Arts Gallery, where several hundred parliamentarians, policymakers and stakeholders mingled with beef industry representatives in a relaxed, informal setting. Beef appetizers served at the event reflected the international theme, featuring Latin and Asian taste profiles representing key export regions.
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RON GLASER
Vice President, Corporate Affairs

CONTACT US
Suite 146, 6715 – 8th Street NE
Calgary, AB Canada T2E 7H7
Tel: (403) 275-5890
[email protected]
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Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef.

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