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 The Canadian Roundtable for Sustainable Beef was awarded a Certificate of Merit of the Best of Canadian Agri-Foods Marketing Alliance (CAMA) Awards for the campaign Confessions of a Canadian Beef Farmer. A partnered initiative between Canada Beef and the Canadian Cattle Association, this campaign highlighted the pride, progress and positive impact of Canadian beef production through the eyes of the beef farmer. View the campaign here. Back to main page RON GLASER Vice President, Corporate Affairs

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved.