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 Trade shows are all about making connections to establish new and strengthen existing relationships. Canada Beef, along with meat industry partners, the Canadian Bison Association and Canada Pork, exhibited in a joint industry pavilion at the Anuga 2025 international food show in Cologne, Germany from October 4 to 8. The event attracted beef buyers, influencers, and experts from around the world, who visited the Canadian beef booth and met with Canadian beef exporters. Read More |
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  Canada Beef recently partnered with City' Super, a leading premium supermarket chain in Taiwan, to showcase the quality and versatility of Canadian beef. Read More |
  The gastronomic experience El Atelier / Flavours that Lead to Luxury by Ferrari was held in Monterrey at the Safi Metropolitan / Safi Royal Luxury Hotel in San Pedro Garza García in September. Read More |
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  The Canada Beef International Institute (CBII) in Japan has partnered with Symphony, one of Japan’s most popular dinner cruise ships, to promote Canadian beef at their buffet restaurant during the Canadian Beef Fair, from October 2025 to March 2026. The main menu features roast beef, meatloaf, and beef bourguignon. Read More |
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  Canada Beef is always looking for ways to engage with Canada’s beef producers. This newsletter is one way to learn about recent initiatives to increase demand for Canadian beef. Read More |
  Canada Beef launched its largest ever back-to-school campaign in September, with a goal to raise awareness of nutritional deficiencies and showcase beef as a solution. Read More |
 The recent addition of the online grocery delivery service Instacart is helping the Canadian Beef Information Gateway (Gateway) deliver the goods. In addition to viewing beef recipes, ingredients and preparation methods on the Gateway digital platform, consumers can now also order the ingredients online and have Instacart deliver them directly to their doorstep. Read More |
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Visitors to Canada Beef’s Restaurant Gateway will find a wealth of information about the restaurant industry and Canadian beef cuts. Read More |
  Canada Beef President Eric Bienvenue visited W .A. Ranches at the University of Calgary in October. Read More |
 In partnership with Taste Canada, Chef Mathieu Paré of the Canadian Beef Centre of Excellence (CBCE) delivered a virtual lecture and workshop on Canadian beef for culinary students, faculty, and foodservice professionals as part of the annual Cooks the Books recipe writing and culinary skills competition for Canadian post-secondary students. Read More |
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  Canada Beef President Eric Bienvenue participated in the World Meat Congress held in Cuiabá, Brazil from October 27-30. Read More |
  Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved. |
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