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 Trade shows are all about making connections to establish new and strengthen existing relationships. Canada Beef, along with meat industry partners, the Canadian Bison Association and Canada Pork, exhibited in a joint industry pavilion at the Anuga 2025 international food show in Cologne, Germany from October 4 to 8. The event attracted beef buyers, influencers, and experts from around the world, who visited the Canadian beef booth and met with Canadian beef exporters.  Anuga 2025 attracted over 8,000 exhibitors from 110 countries and more than 145,000 trade visitors from over 190 nations. In addition to meeting with current clients, many new, high-quality sales leads were generated for participating Canadian beef exporters. Alongside the booth activities, Canada Beef, in collaboration with the Canadian Trade Commissioner Service, provided sponsorship support for a business networking event, where Canadian beef was one of the main Canadian food ingredients featured.   Back to main page |
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