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 Canadian beef in Taiwanese premium grocery stores  Canada Beef recently partnered with City' Super, a leading premium supermarket chain in Taiwan, to showcase the quality and versatility of Canadian beef. The promotion included in-store sampling sessions and special pricing offers, allowing consumers to taste Canadian beef while taking advantage of attractive pricing. The sampling activities received positive feedback from shoppers, who appreciated the tenderness and rich flavour of the beef. The retail partner’s promotional discounts effectively encouraged consumers to try the product, boosting sales during the campaign period. This initiative increased the visibility of Canadian beef in Taiwan's retail market and reinforced its reputation as a premium, trusted, and high-quality choice for Taiwanese consumers. Canada Beef at food show in Vietnam In collaboration with a strategic Canadian beef distribution partner, the Canada Beef Taiwan/Southeast Asia/Hong Kong/Macao office participated at the Viet Food & Beverage Propack exhibition in Ho Chi Minh City from August 7 to 9, 2025. The show featured 1,400 booths from 1,000 businesses representing 20 countries and territories.  The trade show provided Canada Beef and its partner with the opportunity to expand their business network, showcase the advantages of Canadian beef to visitors, and offer tasting experiences to attendees. The event included various attractions aimed at drawing in visitors, such as check-in gifts, special promotions, and appearances by renowned food reviewers and influencers. The Canada Beef booth attracted more than 600 visitors, resulting in over 100 product sales. Social media related to the Canada Beef display garnered over 170,000 views on Facebook, TikTok and through Instagram influencer content. Canada Beef launches in-store promotion in the Philippines Canada Beef officially launched its in-store sampling campaign with Philippine retailer The Marketplace during a luncheon held at the Dominion Cellar in Makati, Philippines on September 30. The event, titled "Savour Canada," brought together 26 guests, including representatives from The Marketplace and Robinsons Supermarket, five key influencers, and Hightower, the participating importer. The luncheon featured a menu inspired by Canadian beef, created by Chef Carlos Garcia, highlighting the premium quality, tenderness, and flavour of Canadian grain-fed beef. This event marked the beginning of Canada Beef’s in-store promotions and sampling activities across three The Marketplace branches, which are scheduled to take place from October to December 2025. This initiative aims to bring the Canadian beef experience closer to Filipino consumers.  Back to main page  DEANA KAO Director, Market Development, Taiwan/Southeast Asia/Hong Kong  PHAM NHU (KATIE) Marketing Manager, Vietnam  SAMANTHA MUTUC Marketing Manager, Philippines and Indonesia |
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