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Canadian beef was well represented at ANUGA 2023, a biennial trade fair regarded as one of the most important international trade fairs for the food and beverage industries. ANUGA 2023 attracted more than 140,000 trade visitors from 200 countries and over 7,900 exhibitors from 118 nations. Read More

Canada Beef International Institute (CBII) Japan and Inageya Supermarket teamed up to create an autumn holiday campaign, including a display contest, to drive new customer trials and encourage repeat purchases from loyal customers. Read More

Canada Beef partnered with three master grillers/influencers in Mexico—the Grilling Bastards, Emberwood Co., Humo Parrilla Smoker—to conduct an outdoor gourmet experience through three workshops at Parque Emberwood in Guadalajara. Read More

Canada Beef International Institute (CBII) Taiwan, in collaboration with local Canadian beef partners, the Canadian Embassy and Consulate officers, hosted events in September in Ho Chi Minh City, Vietnam. Read More

Canada Beef’s Export Market Development (EMD) program actively supported a number of Canadian beef importers, distributors, and their retail and foodservice clients from Japan this summer. Read More

Canada Beef sponsored a very successful Brain Health Webinar in April 2023, featuring Registered Dietitian Doug Cook speaking about the importance of nutrition on brain and mental health. Read More

World Iron Awareness Week was hosted by several countries, including Canada, from August 28-September 3, 2023. The awareness campaign presented an excellent opportunity to promote beef—one of nature’s best sources of iron. Read More

As part of Canada Beef’s education program, the team launched the first Beef Week event on September 25 at five post-secondary school campuses. Read More

The Channel Marketing program is designed to help stakeholders from multiple sectors (e.g., production, packing, retail, foodservice, etc.) make the most of their Canadian beef efforts through multiple touchpoints and have assembled an overview of its services for stakeholders. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

Canada Beef has a Facebook page for beef producers. Follow along at

The University of Saskatchewan’s Beef Science Club organized a trip to Alberta recently for a Canadian beef industry tour. Read More

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