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 Channel Marketing a multifaceted resource for value chain stakeholders The Channel Marketing program is designed to help stakeholders from multiple sectors (e.g., production, packing, retail, foodservice, etc.) make the most of their Canadian beef efforts through multiple touchpoints and have assembled an overview of its services for stakeholders. Senior Director of Channel Marketing, Shelby VanSickle said, “We can help inform organizations about the advantages of Canadian beef and innovative ways to merchandise it in the interest of driving sales and helping customers have a great Canadian beef experience.” The team works with business partners in the areas of strategic marketing, creative design, communications, branding, project implementation, management, training, and education. Services offered include: Brand License Agreements to leverage the Canadian Beef logo on products. Partner Program with the potential to cost share on branded and unbranded promotional initiatives. Branding strategies to best position your Canadian beef brand in the domestic marketplace. Canadian Beef Advantage (CBA) resources and training to inform your staff about the CBA. Merchandising materials such as posters, videos, brochures, etc. Point-of-sale materials, including grading labels, cooking instruction labels, etc. Industry insights featuring regularly published Retail and Foodservice Market Intelligence Reports. The Channel Marketing team also serves as the conduit between channel partners and other Canada Beef resources, including training and educational resources, the Canadian Beef Information Gateway, nutritional information, and the Canada Beef Marketing Library with a database of digital resources. For more information about the many ways Canada Beef’s Channel Marketing team can assist your organization, click here. Back to main page SHELBY VANSICKLE Senior Director, Channel Marketing TODD VAN EYK Merchandising Manager, Channel Marketing

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