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 In just two months, China has become Canada’s 6th-largest beef export market, and demand is growing. Canada Beef President Eric Bienvenue was in China to support a series of high-impact promotions and industry engagements aimed at growing awareness, demand, and partnerships for Canadian beef. Read More |
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  Canada Beef is pleased to share recent adjustments to leadership responsibilities to ensure the strong delivery of priority programs while maintaining operational efficiency. Read More |
  The rising use of GLP-1 Receptor Agonist (GLP-1) medications is on Canada Beef’s radar, increasingly so since Health Canada authorized the first generic semaglutide injection in April and a second one on May 1. Read More |
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  Canada Beef’s Consumer Marketing team launched the Around the World with Beef campaign this past fall and winter, aiming to inspire Canadians to explore new recipes, cooking techniques, and global cuisines at home. Read More |
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  The Canada Beef International Institute (CBII) Japan partnered with Symphony Cruise, one of Japan’s leading dinner cruise operators, to host the Canadian Beef Fair from October 2025 through March 2026. Read More |
  Canada Beef partnered with the Jaddi Group to launch Canadian beef at AWKitchen, Vin+, and Sake+ in Indonesia via a special menu integration. Read More |
  Canada Beef’s Export Market Development (EMD) partner program successfully completed 64 projects for the fiscal year April 2025 to March 2026. These included 30 incoming buyer missions, 15 projects that supported participation in various international trade shows, 16 marketing and promotional campaigns and three outgoing market development missions. Read More |
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  Canada Beef has launched a large-scale retail labelling program in Mexico, partnering with major retailers and distributors such as Costco, Grupo La Comer, and Sigma Foodservice. Read More |
  The Canada Beef Channel Marketing Foodservice team led a foodservice market outreach initiative in Edmonton and Calgary. Read More |
 Erin Durrell is widely recognized for her involvement in British Columbia’s (B.C.) cattle industry, having served on numerous association and industry boards at the provincial and national level over the years. Taking an active role in shepherding a sustainable future for B.C’s beef cattle industry is a natural fit for Durrell, who owns and operates Narcosli Cattle Company Ltd. with her husband Jeremy Kishkan and family near Quesnel. Read More |
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 Aging well remains an important topic at Thinkbeef.ca. In March and April, the Consumer Marketing team brought together nutritional information and protein-rich recipes to support healthy aging and shared them across a variety of platforms. Read More |
 The Make it Beef Advisory Panel is a national community of 580 engaged individuals who share valuable insights into how Canadians shop, cook, and enjoy Canadian beef. Read More |
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 Canada Beef’s Health and Nutrition team recently updated the 20 Reasons to #lovecdnbeef engagement tool. Read More |
 Registered Dietitians (RDs) are important professional partners for Canada Beef, serving as influential gatekeepers of nutrition information and dietary guidance. Read More |
 The Canadian Beef Centre of Excellence (CBCE), in collaboration with Canada Beef’s Export Market Development team, hosted a delegation of Taiwanese beef importers for an immersive Canadian Beef training and education experience. The program featured a guided walkthrough of the CBCE facility, an exploration of Canada Beef resources, hands-on butchery training, and curated product tastings. Read More |
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  Thinkveal.ca now has its own domain and a dedicated website to highlight Canadian veal, offering delicious recipes, helpful cooking techniques, and valuable nutrition information. Exciting new online resources and programs are launching this summer—visit regularly to stay updated. |
  The Canadian Beef Industry Conference takes place August 18-20, 2026, in Winnipeg, Manitoba. Producers, industry leaders, government officials and researchers from across Canada gather to share ideas, build relationships and strengthen the future of Canadian beef. For more information and to register, visit canadianbeefindustryconference.com. |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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  Discover global beef recipes at Around the World with Beef. Recipes like Hunan-Style Sizzling Chili Beef Stir-Fry bring the spirit of global cooking home. Click here for videos and recipes. |
  Check out global beef recipes in the new recipe booklet “Around the World with Beef” featuring four delicious new recipes, order the booklet here or view online here. |
 Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
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You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. CONTACT US [email protected] canadabeef.ca © 2026 Canada Beef. All rights reserved. 
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