|
|
| Cliquer ici pour lire l'infolettre en français | View in browser |
 Aging well with Beef campaign wrap-up Aging well remains an important topic at Thinkbeef.ca. In March and April, the Consumer Marketing team brought together nutritional information and protein-rich recipes to support healthy aging and shared them across a variety of platforms. The campaign included television segments, social media outreach, and health professional education. Registered Dietitian Carol Harrison and Professional Home Economist Emily Richards demonstrated recipes from Thinkbeef.ca’s Eat Well at Home recipe and nutrition booklet on CH Morning Live and afternoon television CTV Kitchener News. Both stations featured the segments on their digital platforms and promoted them via social media, generating 4 million impressions. Watch Richards’ segment here and Harrison’s segment here.   Influencer Kathy Buckworth, an award-winning writer and parenting expert, shared on Instagram how beef helps her stay strong in her busy, active life as a parent and grandparent. She also discussed her family’s beef heritage—her grandfather was a butcher in the UK—in her blog post, “Carving out a Family Legacy,” published on Thinkbeef.ca. The team partnered with Spark Nutrition Communication to include information in their Food and Nutrition newsletter, which reaches 4,000 dietitians. This provided an opportunity to talk to this key audience about the importance of protein for older adults, highlighting the resources and recipes available at Thinkbeef.ca. This exclusive email blast achieved a 68% open rate, with over half the audience also exploring Thinkbeef.ca’s order centre and Just the Facts summaries. Spark Nutrition further promoted Harrison’s TV segment on their Instagram page, reaching their healthcare professional audience.  A digital campaign with Elle Gourmet spotlighted healthy aging and the importance of protein. Two digital articles featured enticing recipes and Thinkbeef.ca’s educational resources, emphasizing protein-rich breakfasts with Beef and Cheddar Frittata and Avocado Toast with Steak. Elle Gourmet reaches over 26,000 weekly newsletter subscribers and more than 105,000 digital magazine readers each month.  Back to main page  EMILY RICHARDS Director, Culinary Initiatives  KARINE REKUNYK Director, Health & Nutrition |
|
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. CONTACT US [email protected] canadabeef.ca © 2026 Canada Beef. All rights reserved. 
|
|