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 EMD partner program reaches new heights last year Canada Beef’s Export Market Development (EMD) partner program successfully completed 64 projects for the fiscal year April 2025 to March 2026. These included 30 incoming buyer missions, 15 projects that supported participation in various international trade shows, 16 marketing and promotional campaigns and three outgoing market development missions.   The program supported activities in 10 distinct export markets, benefiting nine Canadian beef packers through financial support provided either directly to exporters or their importer/distributor clients. The following is a summary of projects completed during this period: Canadian beef suppliers and distributors showcased their brands at eight international trade shows, including Anuga, Gulfood, Vietnam Expo, HOFEX Hong Kong, Taipei Food Show, Propack Vietnam, ABASTUR Mexico and the Korea Import Fair, as well as one distributor's in-house trade fair. 30 incoming client missions were supported, including Japan (15), Korea (2), Mexico (5), Philippines (1), Vietnam (2), Middle East (1), Taiwan (2), Singapore (1), and the EU (1). Distributors in Vietnam, Japan, the Philippines, the Middle East, the EU, and Singapore organized 14 distinct promotional campaigns and events to showcase their Canadian beef brands and highlight their Canadian origin. Two Canadian beef suppliers received support to undertake three separate market development missions to three distinct markets. Canada Beef’s EMD program provides cost-shared funding to help facilitate export market growth for Canadian beef, supporting representative company-initiated projects and activities. Back to main page ALBERT ERINGFELD Vice President, Export Market Development

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