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 Canadian beef featured at restaurants in Indonesia Canada Beef partnered with the Jaddi Group to launch Canadian beef at AWKitchen, Vin+, and Sake+ in Indonesia via a special menu integration. This initiative showcased the versatility and premium quality of Canadian beef by featuring it in diverse restaurant concepts and dining experiences, illustrating its adaptability across various cuisines and menu styles.  Leveraging influencer engagement, social media promotions, and in-store branding, the campaign generated over 4.2 million impressions from 32 posts with a 12% engagement rate. The initiative also drove a 47% increase in incremental Canadian beef sales, further elevating Canadian beef’s visibility and positioning in Indonesia’s premium foodservice sector. Prime Rib Sunday promotion in Jakarta, Indonesia Canada Beef partnered with The Coach Restaurant to launch Prime Rib Sundays, a three-month dining promotion featuring 14-day dry-aged Canadian Prime Rib served in limited quantities. The campaign elevated the dining experience through tableside carving, curated menu placement, and prominent Canadian beef branding, highlighting the consistency and quality of Canadian beef.  The campaign debuted with an exclusive media event then gained momentum through 22 influencer visits, engaging social media content, WhatsApp outreach, digital placements, and Meta advertising—generating over 8 million impressions. Collectively, these initiatives maintained strong consumer engagement throughout the campaign and drove a 44% increase in sales. Canadian beef promotion at Fuji Mart, Hanoi Canada Beef hosted a promotional event at Fuji Mart in Hanoi, Vietnam, offering consumers the opportunity to sample premium grain-fed beef during the festive season. Stores offered tastings and promotional activities through digital and in-store promotion. The campaign reached a wide audience of Hanoi residents and achieved impressive results, including a 101% increase in sales revenue. The digital presence netted 15,000 views across various media platforms. This initiative strengthened the strategic partnership between Canada Beef and the supermarket chain, generating significant momentum for the long-term growth of Canadian beef products in Vietnam’s retail market.   Back to main page  DEANA KAO Director, Market Development, Taiwan/Southeast Asia/Hong Kong  PHAM NHU (KATIE) Marketing Manager, Vietnam  SAMANTHA MUTUC Marketing Manager, Philippines and Indonesia |
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