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 Canada Beef President Eric Bienvenue participated in the Team Canada Trade Mission to South Korea led by Minister of Export Promotion, International Trade and Economic Development, Mary Ng, from April 21-25. Bienvenue was joined by Canada Beef International Institute South Korea Marketing Manager, YG Shin, and Canadian Cattle Association (CCA) President Nathan Phinney and Senior Director, Government and Public Affairs, Jennifer Babcock. Read More |
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  Canada Beef partnered with @ButcherSteakJoint restaurant to showcase the different Canadian beef brands featured on the restaurant's menu. The collaboration aimed to highlight the variety of Canadian beef options available to consumers and raise awareness about the grades and quality of Canadian beef products. Read More |
  Ontario Corn Fed Beef (OCFB), their supply chain partner Cargill Guelph, local distributor partner Qualifoods and Canada Beef International Institute (CBII) Taiwan joined forces to support the delivery of an OCFB Kick-Off Seminar in Hanoi, Vietnam on May 2. Read More |
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  Canada Beef International Institute (CBII) Japan partnered with Kuze, a foodservice distributor, to provide a Canadian beef seminar in April 2024 at the Kuze headquarters in Tokyo. The two-hour seminar was also broadcast as a webinar, and over 50 sales managers and representatives from Kuze’s sales offices across Japan participated. Read More |
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  One of the tactics of Canada Beef’s investment and market development plan is to work with Canadian beef suppliers and their local distributors on demand-building events. Read More |
  A World Cuisine campaign was developed and executed earlier this year to drive a beef consumer audience to the Canadian Beef Information Gateway (Gateway). Read More |
Canada Beef’s recent Graded for Greatness campaign was developed to foster consumer interest in, understanding of, and appreciation for the value of Canadian beef quality grades. The campaign highlighted the benefits of Canada AA, Canada AAA, and Canada Prime grades of Canadian beef. Read More |
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  Osteoporosis Canada (OC) recently added protein as a required nutrient for bone health to reflect the vital role protein plays in building and maintaining bones throughout life. Read More |
 After a year-long process, potassium values were updated throughout all Canada Beef, Canadian Beef Information Gateway and Thinkbeef.ca assets. Read More |
 Ronald McDonald House Charities® Alberta (RMH) provides a home-away-from-home for out-of-town families with children receiving care in a local hospital. Preparing a meal can be a stressful task for families after spending a long and potentially emotional day at the hospital. Through the Home for Dinner Program, volunteers purchase groceries and provide dinner for families staying at the Ronald McDonald House. Read More |
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 The Canadian Beef Centre of Excellence (CBCE) was prominently featured in the spring issue of Western Restaurant News, a magazine geared to the foodservice industry in Western Canada. Read More |
  Calgary Co-op, a retail co-operative in Alberta, recently launched its Beef Information Gateway (Gateway). Read More |
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 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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