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 From April 1, 2024, to March 31, 2025, 53 projects were completed under Canada Beef’s Export Market Development (EMD) partner program. This was the greatest number of projects completed during a one-year period under this program, now entering its sixth year. Thirty-four unique applicants received funding for projects supporting initiatives in 10 distinct export markets. Seven Canadian beef packers benefited from the financial support provided by the program. Read More |
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  Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong/Macao office participated in the Vietnam International Trade Fair (Vietnam Expo 2025), held from April 2–5, 2025, in Hanoi. Read More |
  Canada Beef Latin American and Mexico (LATAM) participated at Expo ANTAD 2025, held March 25-57, in Guadalajara, Mexico. Read More |
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  One of Korea’s leading beef importers visited Canada from March 26-29 with support from Canada Beef’s Export Market Development Program. The purpose of the visit was to meet with a Canadian beef packer and discuss potential new product imports to the Korean market. Read More |
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  Canada Beef’s Investment Plan for fiscal 2025–2026 (effective April 1) represents an upshift in strategies to maximize opportunities for Canadian beef and broaden consumer loyalty. Read More |
  Joyce Parslow, Canada Beef’s executive director, consumer marketing, who retired in April, has been a tireless advocate for Canadian beef farmers and ranchers and a dedicated member of the Canada Beef team for 25 years. Read More |
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 Canada Beef's third annual Burger it Forward (BIF) campaign saw nearly 30% more restaurants participating and 5% more burgers sold than the 2024 campaign and helped raise an estimated $61,399 to support the efforts of food banks across the country. Read More |
 Basic food skills are necessary to successfully prepare meals that include beef. Home economics and family studies programs offered to middle and high school youth are essential to developing these important life skills. Read More |
 The sizzle, the skill, and the unmistakable flavour of Canadian beef took centre stage at the inaugural Canadian Beef Masters Culinary Competition grand finals, held on March 27-28 at the Canadian Beef Centre of Excellence in Calgary. The event brought together six talented chefs from across the country, showcasing their creativity, precision, and passion for premium Canadian beef in a high-energy culinary showdown. Read More |
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 Canada Beef partnered with Osteoporosis Canada (OC) to deliver a webinar about the role of protein in healthy aging. Read More |
 For the past several years, Canada Beef has partnered with Inzio Engage for the distribution of beef and health educational materials through their Sample Cupboard. Read More |
 The Canadian Beef Centre of Excellence team recently developed a new video resource to raise awareness of Canada Prime grade beef and highlight its value proposition for foodservice operators. Sector users are often unaware that Canadian beef is available in Prime grade. Read More |
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 Canada Beef is pleased to announce Samantha Mutuc joined our international market development team as Marketing Manager effective April 15. Read More |
  Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved. |
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