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 Canada Beef at Vietnam Expo Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong/Macao office participated in the Vietnam International Trade Fair (Vietnam Expo 2025), held from April 2–5, 2025, in Hanoi. Vietnam Expo is one of the country’s most established trade promotion events, featuring over 400 companies from 18 countries across 500 booths. CBII showcased premium Canadian beef in the Food and Beverage zone in collaboration with a local Vietnamese importer. Chefs conducted live butchery demos and tastings at the booth. The booth attracted over 500 visitors during the four-day event, helping to spark meaningful business discussions between the import partner and potential buyers. The importer reported a 14% increase in sales following the show.  Participation at the show reinforced the premium image of Canadian beef and supported its market expansion strategy in Vietnam. By offering product education and direct engagement with key stakeholders, the event helped solidify Canadian beef’s presence in one of Southeast Asia’s growing food markets. Taiwanese buyers of Canadian beef visit Canada In March, the CBII Taiwan/Southeast Asia/Hong Kong office organized a buyer mission to Alberta, welcoming one of Taiwan’s largest foodservice groups to Canada. This company operates 22 well-known restaurant brands with over 400 outlets across Taiwan, offering a diverse range of cuisines, including Western-style steakhouse, hot pot, Japanese, and casual dining concepts. This was their first-ever visit to Canada, where they toured Canadian beef packing plants and experienced Canada’s robust food safety, quality assurance, and traceability systems. The group also participated in an immersive butchery demonstration and guided beef tasting session at the Canadian Beef Centre of Excellence.  The mission enabled the Taiwanese buyer to explore new Canadian beef brands and product offerings, as well as to deepen their relationships with Canadian exporters and supply chain partners. The visit strengthened their confidence in Canadian beef and paved the way for potential collaborations to introduce more Canadian beef to Taiwan’s dynamic foodservice market.  Back to main page   PHAM NHU (KATIE) Marketing Manager, Vietnam DEANA KAO Director, Market Development, Taiwan/Southeast Asia/Hong Kong |
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