Cliquer ici pour lire l'infolettre en français	View in browser

 Burger It Forward 2025 Canada Beef's third annual Burger it Forward (BIF) campaign saw nearly 30% more restaurants participating and 5% more burgers sold than the 2024 campaign and helped raise an estimated $61,399 to support the efforts of food banks across the country. This year netted $61,399 in contributions for regional food banks and Food Banks Canada. In addition to increased restaurant participation in some regions, the 2025 campaign saw increased donations from the restaurants themselves, noted Canada Beef Executive Director, Consumer Marketing, Joyce Parslow. “All participants were enthusiastic about the program, with all but two restaurants already signing up for 2026,” she said. All told, 262 restaurants from six regions participated in the 2025 campaign (vs. 199 in 2024). Each participating restaurant served a special local burger featuring 100% Canadian beef. For every campaign-featured burger purchase, Canada Beef contributed the equivalent of one meal to Food Banks Canada, up to a maximum of 20,000 meals (based on Food Banks Canada’s meal metric: $1 = two meals). An estimated 62,431 burgers were sold, or an average of 211 burgers per location. A special shout-out to Irving Big Stop—by including all burgers purchased at their restaurants in the Atlantic region, they sold 10,896 burgers for the campaign. This Canada Beef giveback campaign aimed to raise funds to support food security efforts nationally across nine provinces. The goals supported foodservice recovery at the local level while promoting the local beef supply. To add to the fundraising effort, nine provincial beef associations provided generous support for the food banks in their region/province. The Dairy Farmers of New Brunswick and the Dairy Farmers of Nova Scotia participated by contributing donations based on milkshake sales added to burger orders in their regions. Atlantic Beef Products and Flanagan Foodservice also participated in the campaign with generous donations to food banks. Visit the Burger it Forward webpage for a complete list of participating restaurants. The website had over 13,000 visits with over 44,700 page views. Find an overview of the campaign highlights, including a list of the top three restaurants for burger sales here. Media outreach saw significant growth this year. The campaign reached 21.3 million through paid, earned, owned and shared media, with earned media being the largest contributor. This is a dramatic increase from the 2.7 million reach in 2024. The 2025 campaign gained excellent traction, and Canada Beef looks forward to continued enthusiasm with BIF 2026. Back to main page JOYCE PARSLOW Executive Director, Consumer Marketing

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved.