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Budget 2024 earmarked $1 billion over five years for a new National School Food Program with a goal to provide meals to 400,000 more children every year by expanding existing school food programs. The new national initiative aims to address the impact of food insecurity on children and learning, issues identified in a 2022 consultation process led by Economic and Social Development Canada (ESDC) to examine a Pan-Canadian School Food Policy with participation from provincial and territorial governments, Indigenous partners and stakeholders. In a summary report of the findings released in October 2023 the ESDC concluded: “Too many children at school are trying to learn on empty stomachs, and too many Canadian families are not able to reliably access healthy food.” Read More
Canada Beef participated in the 2024 National Association of Supermarkets and Department Stores (ANTAD) Retail Fair in Guadalajara which took place from March 12-14. Read More	The Food and Hotel Vietnam Trade Show is one of the most important events for the region’s food and beverage industry. Read More
Canada Beef International Institute (CBII) Japan teamed up with retail partner Kanehide Supermarket to host a retail display contest. Kanehide is a major supermarket in Okinawa prefecture, offering Canadian beef at its 60 locations. Read More

Canada Beef supported a Canadian beef retail promotion and product launch in collaboration with a Canadian beef importer and distributor in the United Arab Emirates (UAE) in March 2024. Read More

Canada Beef ran its first-ever loyalty contest for the Make it Beef (MIB) Club last fiscal to thank its 43,000+ members, encourage active participation with the monthly newsletter and attract additional subscribers to the publication devoted to all things beef. Read More

Canada Beef recently worked with Spark Nutrition Communications to deliver an important webinar about infant feeding guidelines to Registered Dietitians (RD). Read More	Canada Beef partnered with Spark Nutrition Communications to share key messages about beef's nutritional value with dietitian interns via webinar training programs that allow interns to meet the food literacy competencies required to become Registered Dietitians (RD). Read More
It was a successful second year for Canada Beef’s national Burger it Forward campaign. More than $67,000 was raised to support food bank efforts across the country, a 25% increase over last year. Read More
Canada Beef showcased its new foodservice resources to industry stakeholders at the 2024 Restaurants Canada (RC) Show. Held at the Enercare Centre in Toronto April 8-10, this year’s show estimated attendance was more than 22,000 visitors. Read More	Canada Beef is pleased to announce the appointment of Sandesh Rodrigo to the position of Foodservice Manager, Channel Marketing. Read More
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