Cliquer ici pour lire l'infolettre en français	View in browser

 Consumer Make It Beef Club Newsletter loyalty contest hits the sweet spot Canada Beef ran its first-ever loyalty contest for the Make it Beef (MIB) Club last fiscal to thank its 43,000+ members, encourage active participation with the monthly newsletter and attract additional subscribers to the publication devoted to all things beef. The MIB Loyalty Contest offered a unique way to demonstrate the value of club membership by using tangible rewards. The full-year campaign offered entrants the opportunity to win a monthly beef prize pack (a Canadian beef carving board, digital food thermometer, a set of steak knives and a chef-style apron) and inclusion in a grand prize draw for a Big Green Egg MiniMax Original Charcoal Smoker. The campaign concluded on March 31, 2024, and attracted more than 36,000 contest entries in total. Some big wins resulting from the campaign: Approximately 32.5% of the total MIB member email audience entered the contest. Open rates and click through rates rose as well (27.2% and 4.6% respectively), levels well above typical industry averages. Canada Beef Executive Director, Consumer Marketing, Joyce Parslow, said the metrics indicate that the audience was very engaged with and valued the MIB content. “The loyalty contest met the goal of building value for MIB membership and also provided valuable learning for other Canada Beef platforms. The Gateway, for example, could use an ongoing loyalty contest to encourage audience engagement and return visits,” she said. The monthly incentive gave each member 12 chances to qualify for the grand prize draw, and a Winner’s Circle Graphic included in each MIB issue announcing each new winner boosted engagement. “We also received many unsolicited comments from winners expressing their genuine delight, appreciation and gratitude,” added Parslow. The MIB club newsletter is a consumer outreach tactic that encourages beef purchase by sharing inspiring beef recipes, nutritional tips, and information about the Canadian Beef Advantage. Contests are typically used for new member recruitment, but this loyalty initiative demonstrated that membership perks can keep membership active and engaged with content. MIB is delivered each month right to a subscriber’s inbox. You can subscribe here. Back to main page JOYCE PARSLOW Executive Director, Consumer Marketing

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Comments? Email our editor at editor@newsletter.ca © 2023 Canada Beef. All rights reserved.