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 Canadian beef promotion at Grandiose Supermarkets Dubai Canada Beef supported a Canadian beef retail promotion and product launch in collaboration with a Canadian beef importer and distributor in the United Arab Emirates (UAE) in March 2024.  Grandiose Supermarket is a chain of 30 premium retail food stores in the UAE. They recently agreed to list Canadian beef at their top three locations in Dubai. The launch promotion was supported with point-of-sale material production, Canadian beef labels and product sampling at the three participating locations for four days. Social media posts highlighting the Canadian beef promotional campaign were also part of the marketing initiative. This was the first time a promotion supporting Canadian beef sales at retail stores in the UAE was completed. Canadian beef cuts listed and promoted include rib-eye, striploin, tenderloin, short loin, export rib and beef slices. Consumer feedback on the quality of Canadian beef was excellent. For more information, please contact Albert Eringfeld, Vice President, Export Market Development aeringfeld@canadabeef.ca Back to main page  ALBERT ERINGFELD Vice President, Export Market Development |
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