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Over the past year, Canada Beef has been building the capacity to enable Canadian consumers to scan existing bar codes on beef packages with a smartphone using the Canadian Beef Information Gateway (Gateway). The Gateway currently supports barcodes from more than 30 retailers who represent most of the beef sold in Canadian grocery stores. Scanning barcodes will provide dedicated information about a specific product, including recipes, videos, storage, and preparation tips, as well as nutrition information. The Gateway also highlights content from provincial cattle organizations and provides an overview of why consumers should purchase Canadian beef. Read More
Canada Beef International Institute (CBII) Taiwan partnered with retailer The Marketplace to execute a Canadian Thanksgiving promotion featuring Canadian beef during October 2023. Read More	Canada Beef partnered with Grupo La Mansion for their annual grill flavour festival to promote a wide variety of Canadian beef cuts at their restaurants in Mexico. Read More
Canada Beef International Institute (CBII) Japan partnered with a social media influencer Blue Another Sky to support a series of Canadian beef consumer events at a campground in Shizuoka Prefecture, 200km from Tokyo. Read More

The current Export Market Development (EMD) program is fully underway, with 30 program applications approved to date for the 2023-2024 fiscal year. Read More

Alberta Beef Producers (ABP) partnered with Canada Beef at the Farm Fair International in Edmonton. Read More

Canada Beef presented the Family-Fave Canadian Beef Recipe Contest in September to celebrate its 50th Anniversary. The goal of the contest was to drive awareness of Canadian beef and the Canadian Beef Information Gateway (Gateway) and celebrate the long-standing tradition of Canadian beef at the family dinner table. Read More
Canada Beef conducted a Canadian Beef Taste Test in real time with consumers at the Royal Agricultural Fair (Royal) in November 2023. Read More	Canada Beef Consumer Marketing has created a new, free consumer resource to help shoppers navigate the meat case during these inflationary times. Read More
Canadian beef produced by farmers and ranchers plays a vital role in the nation’s food supply. This is supported by several recently released significant and positive nutrition reports about the importance of beef in a healthy diet. This type of information sometimes gets overlooked, so Canada Beef aimed to find a way to promote these positive stories to producers. The team sought a perspective from cattle groups to understand their information needs. Read More
The Canadian Beef Centre of Excellence (CBCE) now offers educational content related to the Canadian Beef Advantage (CBA) via new online video courses. Read More	Canada Beef’s Health and Nutrition team attended two important health professional conferences in November. Read More
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