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 Canada Beef Consumer Marketing has created a new, free consumer resource to help shoppers navigate the meat case during these inflationary times. Make the Most of Your Beef showcases handy tips and know-how to help consumers get the most value from the beef they purchase at retail.  Consumers can follow user-friendly diagrams or click on a link for a video that demonstrates how to cut their steaks, roasts, and cubes at home from sub-primals. The booklet also provides guidance on storing beef, cooking instructions and recipes. All the recipe and cooking instructions links lead to the Canadian Beef Information Gateway to promote engagement. Canada Beef partnered with the Saskatchewan Cattlemen’s Association and with Alberta Beef Producers to produce custom versions that include a double-page feature describing how beef is raised in that province. Printed copies of these custom versions have been distributed by Canada Beef consumer marketing outreach platforms and advertising, as well as several fall consumer events hosted by the provinces. Digital e-book versions are available for partnered provinces to post on their websites. Make the Most of Your Beef is posted as a digital booklet to view or download. Print copies (with QR codes for links) are available to order from Canada Beef’s Resource Centre. Back to main page |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
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