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 Canadian beef at premium retailer The Marketplace Canada Beef International Institute (CBII) Taiwan partnered with retailer The Marketplace to execute a Canadian Thanksgiving promotion featuring Canadian beef during October 2023. The Marketplace is the leading premium supermarket in the Philippines. It is a subsidiary of Robinsons Retail Holdings Inc. (RRHI), the second-largest multi-channel retailer in the Philippines. Canadian beef cuts promoted during the promotion included Prime boneless rib eye, AAA boneless rib eye, chuck roll, chuck clod, and chuck eye roll. These products were offered at a special promotional price at 35 The Marketplace retail stores to encourage consumers to serve Canadian beef at their Thanksgiving tables. A demonstration and sampling event was held at their flagship store, where CBII Taiwan collaborated with Ambassador Chef Joseph to showcase Canadian chuck eye to consumers. Canadian beef promoted at luxury hotel in Taiwan Palais de Chine Hotel Taipei transformed its Western steakhouse restaurant, La Rotisserie, into a Canadian bistro for November. The Palais de Chine Hotel Taipei features three restaurants including the only Michelin 3-star Chinese restaurant in Taiwan, an Italian restaurant, and the steakhouse.   This promotion was in conjunction with the Canadian Trade Office in Taipei. The menu at La Rotisserie offered nine Canadian beef and lobster dishes featuring Canadian Prime top blade, Prime bone-in short rib, and boneless short rib. The same menu was also available for in-room dining. A media event held on November 10, targeted 50 mainstream media outlets in Taiwan. The promotion was also highlighted on the hotel's website, social media channels, hotel newspaper and e-newsletter, indoor posters, tent cards and back-lit signage. The promotion was very successful, with a 15% increase in sales, and all seats were fully booked in November. The hotel extended the menu until the end of February to meet consumer demand. The Palais de Chine Hotel is owned by LDC Hotel Group in Taiwan, an iconic brand in northern Taiwan. The hotel chain includes nine hotels in Taiwan and seven in Italy. Media coverage links: https://tw.sports.yahoo.com/news/ https://www.moneyweekly.com.tw/ https://today.line.me/tw/v2/article/ https://www.nownews.com/news/ https://www.chinatimes.com/realtimenews/ https://tw.stock.yahoo.com/news/ https://m.match.net.tw/pc/news/life/ Back to main page Deana Kao Director, Market Development, Taiwan/Southeast Asia

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