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 Over the past year, Canada Beef has been building the capacity to enable Canadian consumers to scan existing bar codes on beef packages with a smartphone using the Canadian Beef Information Gateway (Gateway). The Gateway currently supports barcodes from more than 30 retailers who represent most of the beef sold in Canadian grocery stores. Scanning barcodes will provide dedicated information about a specific product, including recipes, videos, storage, and preparation tips, as well as nutrition information. The Gateway also highlights content from provincial cattle organizations and provides an overview of why consumers should purchase Canadian beef.  To introduce consumers to this new scanning capability, Canada Beef will launch its Cooking with Canadian Beef Contest. This national contest will be supported by a multi-layered promotional campaign which includes signage in the meat department at more than 3,300 retail locations across the country. The initiative will also be featured in social media, consumer and industry publications and Canada Beef newsletters.The campaign will encourage consumers to scan a QR code to enter the Gateway website and gain a contest entry for a chance to win one of 30 prize packages. Additional entries can be earned by completing tasks that educate consumers about the Gateway’s capabilities and content. This image is an example of the artwork for the contest ad. The Cooking with Canadian Beef Contest is open to all individuals who have reached the age of majority in their province or territory of residence. The campaign will run from January 25 until March 10, 2024. Canada Beef President Michael Young said the ability to scan the existing barcode on beef packages represents a convenient solution for both retailers and Canadian consumers. “The Cooking with Canadian Beef Contest is dedicated to creating awareness of the Gateway to support our ability to educate consumers in the years ahead,” he said. The consumer aspect is part of a larger Gateway initiative that will target consumers and industry professionals in the domestic retail and foodservice sectors, Young noted. “The Gateway will also be expanding to international markets as part of our commitment to promoting Canadian beef in the global marketplace,” he said. Back to main page |
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