Canada Beef Corporate - Canadian Beef | Canada Beef

Canada Beef Corporate

Canadian Beef Has a Great Story to Tell

Our global team is built around years of experience in both the product itself and with the value chain that brings great quality Canadian beef to the consumer. We are the marketing team that helps our business partners in the areas of strategic marketing, creative design, communication, project implementation and management. We know how to foster consumer loyalty for Canadian beef and our goal is to share marketing efforts and infuse them with our passion for what we do.

Mission

To create value for producers and the entire beef value chain through impactful and innovative marketing solutions to enhance demand, experience, and awareness.

Values

Authentic, Accountable, Collaborative, Knowledgeable, Respectful.

Vision

Position Canadian beef as the protein of choice, appreciated worldwide, to maximize the return on investment for producers, partners, and customers.

How we got here

Our history

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Our Board

Get the facts on how we are governed

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Working hard for you

Our staff

Our team

How we are funded

The national
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FREE Beef Resources

Recipes Booklets
Beef Cuts Poster
Folded Beef Cuts Chart
+ more.

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Cuts By Colour

Follow our colour-coding to learn more about where the main beef cuts are located and their descriptions.

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Check out the Canadian Beef Information Gateway