Our Board of Directors
Canada Beef is governed by the Canadian Beef Cattle Research, Market Development and Promotion Agency Board of Directors, which is comprised of provincial representatives and funders.
The Canadian Beef Check-Off Agency is governed by a board of 16 Agency Members. The Board works both as a whole, and through focused advisory and operational committees to achieve their mandate. The one operational committee, the Marketing Committee, is made up through an appointment of Agency Members, and an election of producers and members-at-large. The Marketing Committee is responsible for the oversight of Canada Beef, the organization tasked with investing check-off dollars into market development and promotion.
The members of this committee are appointed and elected from the best of the best in beef and marketing, ensuring that the Canadian beef industry receives strong value from their marketing investment through check-off.