Canada Beef is governed by the Canadian Beef Cattle Research, Market Development and Promotion Agency Board of Directors, which is comprised of provincial representatives and funders.
Chair – Heinz Reimer, MB
Vice Chair – Chad Ross, SK
Terry Wiebe, BC
Doug Sawyer, AB
Jeff Smith, AB
Jack Chaffe, ON
Kirk Jackson, QC
Charles Dyer, NS
Larry Weatherby, NS
David Francis, PE
Canadian Meat Council (CMC), I.E. Canada and retail and foodservice sector
Coral Manastersky, I.E. Canada
Russ Mallard, CNC
Alexandre Fontaine, CMC
Lonnie Lake – Retail/Foodservice
Mike Kennedy – CMC
Anthony Petronaci – CMC (resigned Oct 2018)
