Stakeholders – Farmers and Ranchers

Learn more about how we are supporting and promoting Canadian beef in both Canada and international markets

Here is a five-minute overview video of the key highlights of the 2023-2024 fiscal year. The video overview version of the annual report made its debut at the Canadian Beef Check-off Agency annual general meeting (AGM) on August 20 at the Canadian Beef Industry Conference (CBIC) in Saskatoon.

Click here for the FLIPBOOK version of the annual report.

Canada Beef Consumer Campaigns

Learn more about each ad campaign and the great work and support of our Canadian beef influencers.

Videos
Maddie & Kiki Live Sessions
Recipes and Grading Info

Pick the Beef with the Leaf

LEARN MORE

RECIPES + VIDEOS + SOCIAL + MORE

Unforgettable Beef Campaign

LEARN MORE

Mission

To create value for producers and the entire beef value chain through impactful and innovative marketing solutions to enhance demand, experience, and awareness.

Vision

Position Canadian beef as the protein of choice, appreciated worldwide, to maximize the return on investment for producers, partners, and customers.

Values

Authentic, Accountable, Collaborative, Knowledgeable, Respectful.

Canada Beef Performs | Sign up for our newsletter today!
CLICK HERE TO SEE PAST ISSUES.

We take your interest in our newsletter as a compliment and respect your right to privacy. We will not share or distribute your personal information and you can opt out anytime. We hope you enjoy our newsletter, thank you for Joining Us! ~Canada Beef

Shop

Shop the BeefPride eStore to show your beef love.

Shop now

Annual Report

Canada Beef is pleased to present our 2023/24 Annual Report. Click here to download the PDF Version.

View now

Corporate

Learn more about Canada Beef

Learn more

Facts & Resources

Check out our selection of facts and resources.

Read now

Visit our Trade/Retail website

Information for meat professionals.
cdnbeefperforms.ca