Canada Beef Stakeholder - Canadian Beef | Canada Beef

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Stakeholders – Farmers and Ranchers

Learn more about how we are supporting and promoting Canadian beef in both Canada and international markets

Here is a five-minute overview video of the key highlights of the 2023-2024 fiscal year. The video overview version of the annual report made its debut at the Canadian Beef Check-off Agency annual general meeting (AGM) on August 20 at the Canadian Beef Industry Conference (CBIC) in Saskatoon.

Click here for the FLIPBOOK version of the annual report.

Canada Beef Consumer Campaigns

Learn more about each ad campaign and the great work and support of our Canadian beef influencers.

Videos
Maddie & Kiki Live Sessions
Recipes and Grading Info

Pick the Beef with the Leaf

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RECIPES + VIDEOS + SOCIAL + MORE

Unforgettable Beef Campaign

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Mission

To create value for producers and the entire beef value chain through impactful and innovative marketing solutions to enhance demand, experience, and awareness.

Vision

Position Canadian beef as the protein of choice, appreciated worldwide, to maximize the return on investment for producers, partners, and customers.

Values

Authentic, Accountable, Collaborative, Knowledgeable, Respectful.

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Annual Report

Canada Beef is pleased to present our 2023/24 Annual Report. Click here to download the PDF Version.

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Corporate

Learn more about Canada Beef

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Facts & Resources

Check out our selection of facts and resources.

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Visit our Trade/Retail website

Information for meat professionals.
cdnbeefperforms.ca

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We take your interest in our newsletter as a compliment and respect your right to privacy. We will not share or distribute your personal information and you can opt out anytime. We hope you enjoy our newsletter, thank you for Joining Us! ~Canada Beef

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