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Canada Beef’s Canadian Beef Information Gateway (Gateway) has launched in Loblaw Companies Ltd. Real Canadian Superstore (RCSS) locations across the country. The RCSS launch marks the Gateway’s first partnership with a national retail banner, a goal achieved within the debut year of the Canada Beef initiative to keep beef on the dinner plates of consumers. Read More



Canada Beef International Institute (CBII) Taiwan/Southeast Asia office partnered with two premium retail brands in Taiwan and the Philippines. Read More


One of the most popular dinner cruise ships, Symphony, is headed towards a full recovery from its post-pandemic slump. Read More



The Export Market Adaptation (EMA) category of Canada Beef’s Export Market Development (EMD) Program helps provide cost-shared support for travel costs of Canadian beef clients in export markets to visit Canada. Read More


Organizacion Soriana is a Mexico-based company primarily engaged in the retail grocery sector with a network of 800 stores. Read More


As the #MyCanadianBeef campaign entered its third year it was time for an update on this successful program. The campaign features advocates and influencers sharing their Canadian beef stories with consumers and followers and runs until March 31, 2023. Read More



This year’s Cooking by Degrees consumer digital and social media marketing campaign was recognized with two awards from the Canadian Agri-food Marketers Alliance (CAMA) at a special event held in Niagara Falls on November 3, 2022. Read More



The Channel Marketing team participated in the Grocery Innovations Canada (GIC) trade show held October 25-26 at the Toronto Congress Centre. Read More


Health Canada introduced new front-of-package (FOP) nutrition labelling regulations which came into force on July 20, 2022. Canada Beef has taken a proactive approach to provide stakeholders and interested industry partners with information they will find helpful as they implement the new regulations. Read More



Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More



The Canadian Beef Centre of Excellence (CBCE) presented a Distributor Education Program (DEP) to the Golden Gate Restaurant Group in October at Cargill’s High River, Alberta facility. Read More


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