|
|
| Cliquer ici pour lire l'infolettre en français | View in browser |
 Canada Beef’s Canadian Beef Information Gateway (Gateway) has launched in Loblaw Companies Ltd. Real Canadian Superstore (RCSS) locations across the country.   The RCSS launch marks the Gateway’s first partnership with a national retail banner, a goal achieved within the debut year of the Canada Beef initiative to keep beef on the dinner plates of consumers. The Gateway launched in 38 Ontario RCSS outlets in September and is currently being rolled-out to twice as many RCSS stores across Western Canada. Once completed, the Gateway’s distinctive QR code label on packages of beef at the retail meat counter will enable the digital delivery of consumer-friendly beef information and recipes to shoppers at all 120 RCSS outlets. Canada Beef President Michael Young said the Gateway’s digital ecosystem provides consumers with all the information they need to produce a perfect beef dish with confidence, every time. The ability to access beef recipes, ingredients lists and nutrition information using a smartphone in-store or by scanning a QR code in a flyer will open consumers to the myriad of possibilities of beef’s place in budget-friendly meal planning at a time when the high cost of food is top of mind with consumers, he said. “More than ever, consumers want assurances of a quality eating experience when they purchase beef. The Gateway enables that by giving consumers the right preparation and cooking methods for a particular beef cut and motivation to explore less familiar beef cuts with tailor-made recipes.” Young thanked Loblaw and RCSS for embracing the vision and potential of the Gateway and sharing it with their shoppers. The national launch is a significant development for Canada Beef, which introduced the first phase, Canadian Beef edition of the Gateway for smaller retailers and those looking for easy to implement solutions in January 2022. Canada Beef looks forward to securing additional branded Gateway partnerships with national retailers. Young noted Kelly Hyde, Director, Canadian Beef Information Gateway, was hired in July to facilitate his process. “This new, dedicated role will ensure the Gateway delivers on the promise we see for this initiative,” he said. The Gateway is among Canada Beef’s most important initiatives to date and has the potential to share a broad range of consumer-friendly beef information in a digital format that aligns with current consumer behaviour and preferences for information. To learn more about the Gateway, click here. To contact Gateway Director Kelly Hyde, click here. Find the Gateway in 38 Ontario RCSS outlets and 82 RCSS locations in British Columbia, Alberta, Manitoba, Saskatchewan, and the Yukon Territories Store Locator | Real Canadian Superstore Back to main page |
|
CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Comments? Email our editor at editor@newsletter.ca © 2022 Canada Beef. All rights reserved. |
|
 |