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 Cooking By Degrees campaign nets Best of CAMA 2022 awards This year’s Cooking by Degrees consumer digital and social media marketing campaign was recognized with two awards from the Canadian Agri-food Marketers Alliance (CAMA) at a special event held in Niagara Falls on November 3, 2022. The campaign took top honours in the Best of CAMA 2022 categories Company or Industry-Funded Marketing Campaign Directed at the General Public category as well as the News or Feature Article, the latter for the article: Ukraine specialty one of the most popular homegrown meals. The article featured Algonquin College Executive chef Russell Weirs and a recipe for cabbage rolls. The recipe put a bit of a twist on the popular Ukrainian specialty and is featured in the Taste of Home cookbook from Algonquin College Food Services. The article also featured beef producer Duane Thompson and family of Saskatchewan. During the digital campaign, the Thompson’s “The only factory on this farm eats grass” story achieved the most page views. The Cooking by Degrees campaign ran from mid-June to mid-August 2022 and featured Canada’s best college and university chefs and their favourite Canadian beef recipes along with a wide variety of sustainability perspectives and stories of Canada’s beef farmers and ranchers. The campaign is a collaboration between Canada Beef, the Canadian Cattle Association’s Public and Stakeholder Engagement (PSE) team and the Canadian Roundtable for Sustainable Beef (CRSB), in partnership with the Canadian College and University Food Service Association, and the Star Metroland group of digital and print publications. The Best of CAMA 2022 competition received 304 entries in 46 categories. All submissions had three rounds of judging with three different judges judging each category. All entries are submitted and judged online. Click here to see the full list of recipients. Back to main page RON GLASER Vice President, Corporate Affairs

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