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 Canada Beef provides support for visitors from Mexico and Vietnam The Export Market Adaptation (EMA) category of Canada Beef’s Export Market Development (EMD) Program helps provide cost-shared support for travel costs of Canadian beef clients in export markets to visit Canada. With travel severely disrupted during the COVID-19 pandemic, there was limited opportunity for these missions. Now that travel restrictions have eased, there has been renewed interest from Canadian beef clients to visit Canada and learn more about the industry. During the last two weeks of October and the first week of November, Canada Beef’s EMD program helped provide funding for three separate incoming missions to support Canadian beef suppliers and their importer and foodservice sector clients in Mexico and Vietnam to visit Canada. The visits included tours of the Canadian beef supplier’s harvesting and processing facilities and their cattle supply partner farms as well as exploring opportunities for new beef cuts and specifications. The objectives of the visit were to expand opportunities and to help grow Canadian beef sales in restaurant chains and the foodservice distribution sectors in both countries.  Staff from the Canadian Beef Centre of Excellence engaged with the three groups separately and provided demonstrations on cutting and merchandising options for beef cuts that the Canadian beef suppliers were interested in further promoting to their clients. Back to main page  ALBERT ERINGFELD Executive Director, Export Market Development |
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