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Canada Beef exhibited at the SIAL Paris 2024 trade show from October 19-23. One of the largest international food and beverage industry trade shows in the world, SIAL Paris is a vital platform for building relationships and exploring new opportunities for Canadian beef. Organizers expected 265,000 professional visitors from across the globe during the five-day show held at Paris Nord Villepinte, France. Read More



Restaurant sales in Japan continue to grow, in part due to demand from foreign tourists. Sales rose 9.3% in August due to interest in cold food takeout items amid extreme summer heat. Read More


LOTTE Mart, one of Vietnam’s largest international retail chains, collaborated with its Canadian beef supply partner to launch a Canadian Beef Tasting Day on August 10, 2024, in District 7, Ho Chi Minh City. Read More



The Canadian Beef Experience 2024: Global Ambassador Training was developed through collaboration between Canada Beef’s Export Market Development program, the Canadian Beef Centre of Excellence (CBCE), and Canada Beef’s Mexico & Latin America office. Read More



Canada Beef’s Export Market Development (EMD) partner program supports Canadian beef suppliers and their international partners. Read More


Regular engagement with value chain stakeholders is an essential part of Canada Beef President Eric Bienvenue’s role. Read More

The Canadian Beef Information Gateway (Gateway) was featured on the popular CTV television program The Good Stuff with Mary Berg. This lifestyle program features trends, cooking tips and recipes, home hacks, and inspiring stories. Read More



Canada’s beef industry has talked about the Canadian Beef Advantage (CBA) for decades. For industry insiders, the CBA is a term that encompasses the many steps involved in the production of high-quality Canadian beef from cattle production to downstream processors. Read More



Canada Beef continues to collaborate with Farm Boy, a grocery retailer in Ontario, which launched its Farm Boy-branded Beef Information Gateway this summer. Read More


The Canadian Beef Centre of Excellence (CBCE) supports the utilization of key opportunity cuts by producing recipe videos and photography to support industry partners and Canada Beef’s consumer promotional strategies. Opportunity cuts include outside skirt, clod tender, tri-tip, chuck short ribs, to name a few. Read More

Nutrition research monitoring is a key function of Canada Beef’s Health and Nutrition portfolio. Read More


Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More


Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

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Tel: (403) 275-5890
info@canadabeef.ca
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Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef.

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