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Gateway featured on popular CTV program
The Canadian Beef Information Gateway (Gateway) was featured on the popular CTV television program The Good Stuff with Mary Berg. This lifestyle program features trends, cooking tips and recipes, home hacks, and inspiring stories.

The episode aired on October 3, 2024, as part of a ParentsCanada segment and was filmed in front of a live audience. The feature ran almost two minutes and included the Gateway demonstration video and a QR code viewers could scan for access to the Gateway.



You can find the segment at the 7:21 time mark at this link.

Canada Beef gained this placement as part of the Gateway promotion work with ParentsCanada this year, reaching families with young children. The segment was further amplified with posts on the ParentsCanada social media platforms. The segment is also posted to their YouTube channel and promoted in the ParentsCanada newsletter.

Added exposure included participation in The Good Stuff Giveaway on ParentsCanada.com with a prize of a $250 gift card to a steakhouse of the winner’s choice. The contest was promoted during the TV segment, on the ParentsCanada site, in the ParentsCanada newsletter and through the ParentsCanada social channels.
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JOYCE PARSLOW
Executive Director, Consumer Marketing

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Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef.

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