Staying current on nutrition research
Nutrition research monitoring is a key function of Canada Beef’s Health and Nutrition portfolio. Staying current on new research allows Canada Beef to be prepared with key messages in response to emerging issues, government consultations, negative press reports or other external factors related to beef nutrition. Research monitoring also identifies new messaging opportunities and positive attributes about beef that can be incorporated into beef education and communication efforts.
This fall, the following new reports were developed and posted on the Nutrition Reports page at thinkbeef.ca: https://thinkbeef.ca/nutrition-reports/ and in the Canada Beef Marketing Library. - Perspective on Red Meat Consumption in Canada challenges the belief that Canadians consume too much beef, highlighting research that suggests some Canadians could benefit from eating more red meat. This discussion point is often raised at health professional conferences, and the factsheet provides evidence-based points about why most Canadians do not need to reduce their beef consumption.
- Eggs and Iron takes a deep dive into the type of iron found in the common table egg. Despite being very nutritious, this nutrition report disputes the historical claim that eggs are a good source of iron. It is important that the iron advantage in beef and other muscle meats is not overshadowed by inaccurate information about other foods’ iron content. This report is intended to support policy work of industry groups and inform health professional communications.
- The chicken vs. beef fat comparison chart is a new analysis that compares the total and saturated fat content of beef vs. chicken. This material can be found in the Marketing Library (asset #13038) as well as in the recently posted factsheet Current Evidence on Red Meat and Chronic Disease highlighting the latest research that calls into question the link between red meat and key chronic diseases.
- Red Meat / Beef Consumption in Canada – Backgrounder summarizes the two data sources used by Statistics Canada to quantify Canadians’ beef consumption, providing recommendations on what to use in various contexts. Beef consumption is a key performance measure used by the government and the red meat industry to evaluate the effectiveness of programs and consumer demand, so it is important to understand the uses and limitations of these data sets.
Research monitoring allows the Health and Nutrition team to ensure that Canada Beef continues to be the trusted authority and industry voice on the nutrition and health attributes of beef and beef’s value in a healthy diet.
Back to main page
KARINE REKUNYK
Director, Health and Nutrition
|
