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The new Cuts by Colour Guide (Guide) is an effective tool to support butchers, abattoirs, and beef producers who sell directly to consumers; the Guide is fully integrated with the Canadian Beef Information Gateway (Gateway). Read More

YATA is a local Japanese-style supermarket with 12 stores located in Hong Kong. Their customers are daily shoppers looking for high-quality fresh food. Canada Beef and YATA are long-time partners and recently completed another Canadian beef fair, held March 14 – 20, 2023. Read More

The Canada Beef Latin America and Mexico team continues to work with online retailer Wild Fork Mexico to promote Canadian beef sales. A recent digital advertisement campaign drove consumers directly to Wild Fork’s online store, where they could select from five Canadian AAA beef cuts. Read More

Canada Beef International Institute (CBII) Korea participated in Seoul Food & Hotel 2023, the largest food and hospitality show in Korea, held May 30 – June 2, 2023. Canada Beef joined forces with other Canadian premium food and beverage products to promote Canadian beef at the Canada pavilion. Read More

Canada Beef delivered two webinars to 72 trade commissioners and provincial trade representatives responsible for the agriculture and agri-food files in offices worldwide. Read More

With the summer barbecue season in full swing, Canadians from coast-to-coast are more likely to visit their local grocery store looking for grill-ready cuts of beef. While this purchasing trend is welcome from a bottom-line perspective, the increased demand may present retailers with a challenge in terms of staffing. Read More

Beef continued to be a protein of choice for Canadian consumers in 2022, even as inflation kept retail prices on the high end for much of the year. Statistics Canada’s 2022 consumption data tells a positive story for beef and animal proteins in general, with increases in per capita consumption reported across the board. The results were welcome news, given year-over-year increases in the retail beef price (+7.7%) outpaced Canada’s 2022 average inflation of 6.8%. Read More

The foodservice industry is a dynamic sector of the overall Canadian beef marketplace. Operators are always looking for ways to keep their menus current, while remaining profitable. Read More

Health Canada’s infant feeding guidelines recommend that an infant’s first solid foods be iron-rich, calling out meats like beef as a best source of high-quality iron to meet babies’ needs. Read More

Canada Beef’s celebratory luncheon in honour of the 50th anniversary of beef marketing activities in Canada and abroad is included in the CBIC registration. Come and break bread over a plate of delicious Canadian beef. See you August 15 at the BMO Centre, Stampede Park in Calgary, AB.

The Canadian Beef Centre of Excellence (CBCE) participated in the Culinary Federation (CF) National Conference held in Niagara Falls June 4-8, 2023. Read More

The Beef Pride eStore offers promotional items branded with the Canadian Beef logo or The One & Only Beef branding as a grassroots marketing effort to get positive messages about beef out on the street. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

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